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Licensed to Grow: Einstein Bros.(R) Bagels Continues Aggressive Nationwide Expansion Through Licensing

Tue. August 11, 2009; Posted: 06:00 AM
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LAKEWOOD, Colo., Aug 11, 2009 /PRNewswire-FirstCall via COMTEX/ -- BAGL | Quote | Chart | News | PowerRating -- The nation is a big doughy bagel to Einstein Bros.(R) and the brand is spreading its famous shmears all across it.

Today, the popular quick-casual bakery chain's parent company, Einstein Noah Restaurant Group (Nasdaq: BAGL), announced that Einstein Bros. Bagels will continue its rapid growth through licensing during the remainder of this year and into 2010. Current plans call for more than 20 additional licensed store openings in the coming months.

"Einstein Bros. has proven to be a favorite among college students, military personnel, medical center professionals and travelers in large transportation hubs and hotels," said Paul Carolan, senior vice president of franchising and licensing operations for Einstein Bros. "Even in this difficult economic environment, we have built tremendous momentum behind our licensing program."

Increasingly a desired choice for reputable dining management groups such as ARAMARK, Sodexo, Chartwells and AFFES, Einstein Bros. offers quality, freshness and convenience in highly-trafficked venues where portability and affordability are essential.

Twelve new licensed stores highlight the chain's expansion through the first two quarters in 2009. The new locations in the 2nd quarter include: The University of Texas - El Paso, Georgia Southern University, The University of North Carolina - Charlotte, Fort Erwin (California), Fort Lee (Virginia), Bellarmine University, (Louisville, KY) and the National Security Agency offices at Fort George G. Meade (Maryland).

"Our menu is filled with a wide variety of distinct sandwiches, bagels, shmears, soups, salads and freshly brewed coffees," added Carolan. "We are bringing menu innovation to the casual bakery foodservice sector."

By the end of 2009, the Company plans to have more than 180 licensed Einstein Bros. locations across the United States, along with 500-plus corporate and franchised stores.

Known for its award-winning bagels and shmear varieties, made-to-order breakfast and lunchtime sandwiches, five different flavors of Darn Good Coffee(R), hearty soups, fresh innovative salads, baked goods and decadent desserts, Einstein Bros. has secured its distinctive place among competitors in the rapidly expanding fast casual restaurant category with innovative menu offerings. Moreover, the brand's trendy restaurant decor and contemporary atmosphere is designed to attract a loyal guest base that can feel at home while dining.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.(R) Bagels and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

Forward-looking statements

Certain statements in this press release constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "forecast," "estimate," "project," "plan to," "is designed to," "expectations," "intend," "indications," "expect," "should," "would," "believe," "target," "trend," "will be able," "is going to be," "will play" and similar expressions and all statements which are not historical facts are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors which could cause the actual results or achievements to differ from those expressed or implied by such forward-looking statements. These factors include but are not limited to the following: plans to open licensed stores are subject to a variety of factors including reaching agreements with prospective licensees and the ability of licensees to find suitable locations, reach acceptable lease terms, have adequate capital, find available contractors, build the locations, obtain licenses and permits, locate and train staff appropriately and open new restaurants. These and other risks are more fully discussed in the Company's SEC filings.

    Contact: Jamie Izaks, Fishman PR, (847) 945-1300 x228,
             jizaks@fishmanpr.com
             Elizabeth Snider, Einstein Noah Restaurant Group, Inc.,
             (303) 568-8331, esnider@einsteinnoah.com

SOURCE Einstein Noah Restaurant Group

http://www.einsteinnoah.com
For full details for BAGL click here.

    


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