The purchase was funded by management, Cross Atlantic Capital Partners and Internet Capital Group. The funding also included growth capital to expand the company's operations in the direct marketing industry. Through this agreement, key SendTec executives and managers including Paul Soltoff, CEO and founder; Steven Morvay, managing director; Donald Gould, CFO; Irv Brechner, executive VP business development; and Harry Greene, executive VP production services have joined Acquirgy.
As a result of the acquisition, Acquirgy said it will provide account service, as well as creative and production expertise with integrated multichannel software platforms to create an SEM and DRTV full-service agency. SEM services include outsourced paid search management, SEM Performance Consulting (SEMpc) for clients managing search in-house and Search Engine Optimization. DRTV services include script-to-screen DRTV creative, production and media services.
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