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The edo Interactive Marketing Platform provides AENTRA with a dynamic solution for marketing to consumers based upon behavioral targeting. AENTRA's brand partners will have the ability to monitor, track, and analyze marketing campaign results in real-time, and immediately measure performance. This payment solution replaces traditional methods of giving cash gifts and commercial registries. In lieu of cash, checks, gift cards or registries, friends and family will be able to gift money directly to the recipient's prepaid card for a special occasion.
edo provides critical support to AENTRA for its initial release of three customized reloadable AENTRA Prepaid MasterCard cards that align with some of the top gifting needs: "WeddingHarmony Prepaid MasterCard card" as a way for friends and family to gift cash to newlyweds, "BabyGiving Prepaid MasterCard card" for new parents, and "MyGelt Prepaid MasterCard card", a card for bar and bat mitzvah recipients to receive cash gifts. Givers (giftors) load money onto the recipient's card using their credit or debit card via an online portal edo has designed for AENTRA. The prepaid cards will be issued by MetaBank(TM) and can be used anywhere Debit MasterCard is accepted.
"We are excited to be working with AENTRA to simplify gift giving and provide a tasteful alternative for giving money as a gift," said Ed Braswell, CEO of edo Interactive. "Recipients who are busy with major life events such as a wedding or new baby will appreciate the ease of receiving monetary gifts from multiple givers on a single prepaid card."
As an added benefit to their cardholders, AENTRA will utilize edo Interactive's proprietary Marketing Platform to provide Prewards, which are digital incentives, to leading retailers. Prewards are loaded directly onto the card, and are redeemed at the point of sale with a single swipe."
"edo delivers the right combination of innovative technology and card program management expertise that we were looking for," said Abraham J. (Joe) Pick, CEO of AENTRA. "The ability for our cardholders to receive electronic monetary gifts rather than cumbersome cash or checks is a better solution for both givers and recipients. Furthermore, recipients can use their Prepaid MasterCard cards anywhere Debit MasterCard is accepted and also enjoy Prewards."
The AENTRA Prepaid MasterCard cards will be available in fall 2009 online at www.aentra.com.
About edo Interactive, Inc.
Founded in 2007, edo Interactive is creating a digital incentive marketing platform, connecting brands with consumers. Edo Interactive's Marketing Platform leverages everyday payment networks to help brands control their digital incentive programs and deliver targeted and relevant promotions. In addition, edo Interactive offers end-to-end card program management services for brands that wish to create a customized card. For more information, please visit www.edointeractive.com.
About AENTRA, LLC
AENTRA, LLC (en-truh) was founded in 2007 and is based in Miami, FL. The business name is derived from the word "entrance," as in entrance to the next generation of consumer payment products and technology. AENTRA is a unique network-branded debit MasterCard(R) e-commerce enterprise. AENTRA's gift-giving program is a revolutionary concept in the fulfillment of targeted gifting needs. AENTRA fills a unique gap in the prepaid debit card marketplace by offering reloadable debit cards designed specifically for weddings, babies, religious celebrations, coming-of-age celebrations, hobbies, and other special events. AENTRA has entered into a partnership with edo Interactive, Inc., a pioneer and leader in advanced card processing technologies, to serve as its program manager. The strategic alliance with edo enables AENTRA to leverage its resources to gain superior competitive advantages in the payment space marketplace.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. MasterCard is a registered trademark of MasterCard International Incorporated.
Meta Payment Systems(R) (a division of MetaBank), based in Sioux Falls, South Dakota, is the world's leading issuer of prepaid, credit and debit payment solutions as well as the largest sponsor of ATMs in the United States. Meta Payment Systems delivers innovative financial products that are changing the way people use, borrow and manage money. Meta Payment Systems brings money to life. Meta Financial Group, Inc.(R) (NASDAQ Global Market(R): CASH | Quote | Chart | News | PowerRating) is the holding company for federally-chartered savings bank Meta Bank. For more information visit www.metapay.com.
SOURCE edo Interactive, Inc.
http://www.edointeractive.com
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