"It is an honor to have Cobroxin chosen as the best new product at ECRM," said Frank Rizzo, President of XenaCare Holdings, Inc. "This award, which was selected by fellow conference attendees, including representatives from many of the major national retailers, supports our belief that Cobroxin will soon become the preferred alternative to current opiate and acetaminophen-based analgesics," he concluded.
The Company noted that Cobroxin is the first opiate and acetaminophen-free pain reliever available as an over-the-counter formulation clinically proven to treat moderate to severe (Stage 2) pain. Recently, XenaCare Holdings was awarded the exclusive license for marketing and distributing Cobroxin within the United States.
As an added prize for winning the award, XenaCare Holdings will also receive a full page advertisement in an upcoming issue of Drug Store News, a placement reaching over 31,000 subscribers, the Company added.
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