Connect's first digital billboard conversion is located along US Hwy 259 North of Kilgore, Texas, and sees more than 21,000 vehicles pass by it per day. "We anticipate generating at least 12 times the revenue we were generating before with a static billboard at this location," said Brent Waller, president partner of Connect Outdoor Media. "Upgrading to digital changes the game." Connect Outdoor Media serves Texas and Louisiana, offering clients billboard sites to meet their advertising goals for growing their business and brand. "Let's face it; digital gives you the edge because it is so much more immediate and flexible," said Waller. "With a digital board in our inventory, our advertising base has greatly expanded with advertisers that would not be interested in traditional outdoor." Daktronics said its digital billboards are designed to perform reliably 24/7. Daktronics product designs are tested in the company's Product Reliability Lab where they are pushed to their performance limits on temperature, humidity, and vibration. These results provide Daktronics' engineers valuable feedback to ensure the company produces a digital billboard product that provides years of dependable performance in any environment. ((Comments on this story may be sent to newsdesk@closeupmedia.com)) For full details on Daktronics Inc (DAKT) click here. Daktronics Inc (DAKT) has Short Term PowerRatings of 3. Details on Daktronics Inc (DAKT) Short Term PowerRatings is available at This Link.
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