?Greening industry is good business,? UNIDO Representative Suresh Chandra Raj said Tuesday during the first Green Kapihan media forum at Nuvali, the flagship eco-community of Ayala Land Inc. (ALI) here.
He attributed this to increased competitive edge which business establishments will gain from shifting to sustainable production, particularly amidst rising demand for resource-efficient and low-carbon processes.
?Industries and countries that successfully manage this transition will be better placed to exploit the opportunities being created by the shift towards a low-carbon world economy,? he said.
The shift will also help improve quality of life, raise income and profitability as well as decrease resource use, pollution, wastage and impact on nature, he continued.
He assured UNIDO will continue extending technical cooperation and advisory services so more business enterprise can shift to sustainable industrial production processes.
Sustainability is becoming the buzzword in the business community due to advantages several enterprises gained from adapting this strategy, he continued.
?Many enterprises are embracing sustainability as a business approach because it offers the best outcome from a social, environmental economic perspective,? he said.
Nuvali is one such enterprise, he noted.
ALI is developing this mixed-use project as the country?s first and largest eco-community, introducing there planning and design innovations aimed at promoting resource use efficiency and eco-tourism.
Innovations for resource use efficiency include Nuvali?s dual pipe water supply system that promotes re-using some 80 percent of water, waste recycling and its residential planning which orients houses in a way that these maximize natural lighting and cooling.
ALI also developed within Nuvali a man-made lake with koi fish to serve as a tourist attraction and alternative transport route for moving around that community.
To help further enhance Nuvali?s environmental sensitiveness, ALI vice president and Nuvali general manager Aniceto Bisnar Jr. said the company will develop within this project a 50-kilometer bike trail as well as plant bamboo and flora species endemic to the area.
?Bamboo gives out 10 times more oxygen than usual trees, last for years and has parts which can be harvested for income,? he said during the forum.
ALI Strategic Landbank Management Group manager Stephen Comia also said the company will maintain throughout Nuvali an open space equal to nearly half of this project?s total land area.
?Much of this open space will be planted to give the community a refreshing ambiance,? he said.
Bisnar said ALI already invested since May 2007 at least PhP2.5 billion to develop 240 hectares of Nuvali?s contiguous 1,700-hectare property covering Sta. Rosa and Calamba City also in Laguna province.
He said ALI targets to develop in the next five years some 460 hectares there to accommodate more business establishments and its target 40,000 middle- and high-end residential clients.
To help green the business sector, UNIDO as well as United Nations Environment Programme and United Nations Economic and Social Commission for Asia and the Pacific are organizing the first International Conference on Green Industry in Asia (ICGIA).
Department of Environment and Natural Resources (DENR) will host ICGIA from Sept. 9 to 11 this year at the Philippine International Convention Center in Metro Manila.
?Greening industries will help protect the environment and enable establishments to earn credits for lessening respective emission of carbon,? DENR-Environmental Management Bureau Assistant Director Jonas Leones said during the forum.
He urged business enterprises to learn and adapt as many sustainable industrial practices as possible, noting continuing environmental degradation and onslaught of climate change are raising demand for shifting to resource-efficient and low-carbon production.
?ICGIA aims to raise awareness, knowledge and expertise on managing this transition, to link players with partners who can help make such shift and to identify business opportunities arising from this change,? he said.

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