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"This is the right time for Empire to make a commitment to the format," said Eric Parkinson, CEO of Distribution. "Blu-Ray presents the consumer with an enhanced viewing experience, and we expect to see a substantial acceleration of support following this holiday season. The initial launch of Blu-Ray was hampered by the format battles with HD-DVD, followed by a significant economic downturn. But with the improvement in the general economy and continued improvement in Blu-Ray's capabilities, we expect to see dramatic holiday sales of hardware and enhanced demand for new release movies."
Blu-Ray delivers the highest quality high-definition video signal available in the U.S. market and allows for enhanced bonus features on discs, ranging from running commentary and multiple language options, to the new 3-D viewing capabilities being developed and marketed by Panasonic. Blu-Ray discs generally sell for $24.95 suggested retail or higher, delivering greater profit margins than standard format DVD units for studio suppliers, such as Empire Film Group.
Empire titles that will be available on Blu-Ray include "War Eagle, Arkansas" a family drama, "The Countess," a dramatic thriller and "Thru the Moebius Strip," an animated sci-fi adventure that has garnered comparisons to James Cameron's upcoming "Avatar." A total of twenty-four Empire titles will be available on the Blu-Ray format prior to Sept. 30, 2010.
Empire Film Group is a fully integrated entertainment company, with direct distribution activities to theaters, video and television markets. The company maintains corporate offices in Malibu, California and operates a distribution center and warehouse in N.W. Arkansas, near the company's largest DVD customer, Wal-Mart Stores, Inc. Empire also owns and operates Hannover House, a respected book publishing company established in 1993.
For more information on current Empire releases, go to: www.EmpireFilmGroup.com, or check out www.WarEagleArkansas.com, or www.TheSecretofKells.com.
Contact: Jim Townsend, 310-317-4456 / JTownsend@EmpireFilmGroup.com
Eric Parkinson / 818-481-5277
CEO-Distribution Empire Film Group, Inc.
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