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"As apartment industry experts, we are often asked by advertising clients and key influencers what the most popular renting features and amenities are," said Arlene Mayfield, president, Apartment Guide. "We're noticing that now more than ever, renters are searching for added value included in the rent such as some paid utilities and furnished apartments. Searches for short-term lease options have also become more prevalent. This indicates that consumers are still being mindful of their budgets and lease commitments as the overall economy attempts to regain footing."
The apartment features and community amenities consumers searched most often for on ApartmentGuide.com over the last six months include (in order):
1. Washer and Dryer In Unit 2. Pets (allowed) 3. Air Conditioning 4. Some Paid Utilities 5. Washer and Dryer Connections 6. Dishwasher 7. Balcony 8. Garage 9. Cable Ready 10. Furnished Available 11. Swimming Pool 12. Short Term Lease Available 13. Fitness Center 14. Gated Access 15. Oversized Closets
Distance (of apartment from city center) and price range were also key factors in people's online searches. Not surprisingly, five miles from city center was preferred, followed by 10 and 20 miles respectively. The majority of people looking for a place to live on ApartmentGuide.com searched for apartments in the $500-$700 price range followed by Any-$500 and $700-$900.
About Apartment Guide
A 34-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide helps millions of consumers nationwide find an apartment through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments for rent are displayed and distributed in 77 publications in 74 markets and nationwide online. For more information visit www.apartmentguide.com.
About PRIMEDIA Inc.
PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.
PRIMEDIA, Apartment Guide, ApartmentGuide.com, Rentals.com and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. (C) PRIMEDIA Inc. 2009. All rights reserved.
SOURCE: Apartment Guide
Apartment Guide Nichole Bigley, 678-421-3494 nbigley@primedia.com
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