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iSuppli Corporation: Gyroscopes Spin up in Video Games and Cell Phones

Thu. August 27, 2009; Posted: 06:23 AM
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El Segundo, Calif., Aug 27, 2009 (M2 PRESSWIRE via COMTEX) -- NTDOY | Quote | Chart | News | PowerRating -- When Nintendo Co. wanted to enhance the sensitivity of its motion-sensitive video-game controllers, it turned to 3-axis gyroscope technology in the form of its Wii Motionplus add-on.

Soon, a flood of other companies in the consumer electronics and cell phone markets also will turn to Microelectromechanical System (MEMS) gyroscopes due to technological developments that have made these parts more attractive for such applications, iSuppli Corp. predicts. This will cause gyroscope revenue in these areas to more than double by 2013.

The global market for gyroscopes used in consumer electronics and cell phones will expand to $347.2 million in 2013, up from $152.9 million in 2008, as presented in the attached figure.

"Gyroscopes have always been too big, too power hungry and too expensive for mobile and consumer applications," said Richard Dixon, senior analyst for MEMS at iSuppli. "However, recent progress on silicon and quartz gyroscopes has changed the game-literally. MEMS gyroscopes will penetrate gaming applications in much larger numbers later this year and in 2010. These sensors will also begin to make inroads into the mobile-phone market earlier than first anticipated-again beginning at the end 2009 or early in 2010-for image stabilization and user interfaces."

Gyroscope suppliers gear up

A major driver behind the expansion of the gyroscope market is the flourishing number of offerings of multi-axis parts. Previously, there were just two major suppliers of 2-axis gyroscopes: Panasonic Corp. and InvenSense Inc. However, this list grew in June when STMicroelectronics bolstered its portfolio by offering no less than 10 dual-axis gyroscopes. Tri-axis gyroscopes, a must for gaming, also are emerging.

While InvenSense already offers a two-package 3-axis gyroscope solution today, STMicroelectronics intends to introduce a monolithic solution in 2010.

iSuppli anticipates that revenue from shipments of multi-axis gyroscopes for consumer and wireless applications will overtake those single-axis devices by the end of the year and will account for 80 percent of the consumer gyroscope market by 2013.

"This represents a great opportunity for companies offering multi-axis gyroscopes and even parts combined with 3-axis accelerometers in low-cost inertial measurement units," Dixon said. "On the other hand, this will put pressure on those companies that only have a single-axis technology on their shelves."

For information on this topic, read iSuppli's latest report entitled: Consumer MEMS Market Hold Promise Despite Global Downturn.

All Information and Intellectual Property Contained Herein is the Sole Property of iSuppli Corporation

About iSuppli Corporation

iSuppli Corporation is the global leader in technology value chain research and advisory services. iSuppli provides market intelligence services for the EMS, OEM and supplier communities in addition to servicing consumer electronics and media concerns. Services afforded by iSuppli range from electronic component research to device-specific application market forecasts, from teardown analysis to consumer electronics and from display device and systems research to multimedia content and services. More information is available at www.isuppli.com

Linking to iSuppli Releases

It is requested that all news and media outlets include a link to the original versions of our announcements. Please include a link to www.isuppli.com/news.aspx to ensure that your constituents can access the announcement above as well as additional iSuppli announcements. Fulfilling this request allows iSuppli to serve the editorial community better.

About iSuppli Corporation

iSuppli Corporation is the global leader in technology value chain research and advisory services. Services afforded by iSuppli range from electronic component research to device-specific application market forecasts, from teardown analysis to consumer electronics and from display device and systems research to automotive telematics, navigation and safety systems research. More information is available at www.isuppli.com and by following us at twitter.com/iSuppli

CONTACT: Jonathan Cassell, Editorial Director and Manager, Public Relations, iSuppli Corporation Tel: + 1408 654 1714 Tel: +1 408 921 3754 e-mail: jcassell@isuppli.com WWW: http://www.isuppli.com

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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