Nationwide Financial(R) Launches YourLife(R) No-Lapse Guarantee Universal Life

COLUMBUS, Ohio, Aug 27, 2009 (BUSINESS WIRE) --
NFS | Quote | Chart | News | PowerRating -- During the past year, economic turmoil has driven increased
interest in fixed life insurance among financial professionals and
consumers. To address this growing need, Nationwide Financial Services,
Inc. is launching Nationwide YourLife(R) No-Lapse Guarantee Universal
Life, a new product that offers permanent protection with a
built-in, no-lapse guarantee to help clients achieve their wealth
transfer, wealth creation and estate-planning goals.

Nationwide YourLife(R) No-Lapse Guarantee UL is the latest
addition to Nationwide's broad selection of fixed life
insurance products, which also includes Survivorship UL, Single
Premium UL, and Current Assumption UL (formerly known as Accumulation
UL).

"This product was designed to meet the needs of clients between 50 and
70 who are seeking competitively priced, permanent death benefit
protection with guarantees that can help them leave a legacy for loved
ones or a favorite charity," said Peter Golato, senior vice president
for Nationwide Financial. "We believe it will be especially attractive
for affluent to upper-middle market clients who have a lower risk
tolerance."

Product features

Nationwide YourLife(R) No-Lapse Guarantee UL offers a variety
of features that provide clients greater flexibility and control over
their life insurance coverage. These features include:

--
Protection that's there when clients need it - The policy's
no-lapse guarantee ensures that the death benefit will be guaranteed
for life, as long as clients pay the required premiums.

--
Optional long-term care rider - For an additional charge,
clients can receive an indemnity-style benefit that's paid directly to
the policy holder if they need it or a death benefit to their loved
ones if they don't.

--
Automated premium monitor - At no additional cost, Nationwide
offers a three-tiered safety net to help protect the no-lapse
guarantee on the client's policy and help them stay on track with
their premium payments.

--
Supplemental coverage option - This feature allows
clients to turn between 10-50 percent of their total specified amount
into temporary insurance to help get the coverage they need at a
reasonable price.

--
More protection for the money - Clients are allowed to make
premium payments to age 120, which can help them get better pricing.

Enhanced services for financial professionals

To make it easier for financial professionals to sell Nationwide's suite
of universal life products, the company has made several enhancements to
the services that it provides.

"We're constantly looking for ways to simplify things and make it easier
for financial professionals to do business with us," Golato said. "Some
of our recent efforts involve enhanced underwriting, improved
illustration software and new technology to aid in the application
process."

Enhanced underwriting

When it comes to the underwriting process, accessibility and
responsiveness are two of Nationwide's main strengths. To build on this
capability, the company recently reduced the average time it takes to
underwrite a case from 25 to 23 calendar days.

Improved illustration software

Nationwide Life Illustrator is a new illustration program (replacing
YourLife(R) Manager) that offers a number of enhanced features
for financial professionals. Some of the new features include:

--
more robust illustrations

--
access to marketing and reference materials

--
integrated proposals and illustrations

New technology

To make it faster and easier for financial professionals to submit new
business, Nationwide offers online intelligent forms powered by iPipeline(TM),
a tool that can help simplify the application process. This new tool can
be accessed from the Investment Professionals site on www.Nationwide.com.

Important Consumer Information

Neither Nationwide nor its representatives give legal or tax advice.
Consumers should contact their legal or tax advisor for answers to their
specific questions. As with all life insurance, guarantees are subject
to the claims-paying ability of the issuing life insurance company. As
consumers' personal situations change (for example, marriage, birth of a
child or job promotion), so will their life insurance needs. Care should
be taken to ensure this product is suitable for long-term life insurance
needs. Any associated costs should be evaluated before making a
purchase. Life insurance has fees and charges associated with it that
include costs of insurance that vary with such characteristics of the
insured as gender, health and age, and has additional charges for riders
that customize a policy to fit individual needs.

About Nationwide

Nationwide, based in Columbus, Ohio, is one of the largest and strongest
diversified insurance and financial services organizations in the U.S.
and is rated A+ by A.M. Best. The company provides a full range of
personalized insurance and financial services, including auto
insurance, motorcycle, boat, homeowners, life insurance, farm, commercial
insurance, administrative services, annuities, mortgages, mutual
funds, pensions, long-term savings plans and health and productivity
services. For more information, visit http://www.nationwide.com.

Life insurance is issued by Nationwide Life Insurance Company or
Nationwide Life and Annuity Insurance Company, Columbus, Ohio.

Nationwide, Nationwide Financial, the Nationwide framemark and On
Your Side are federally registered service marks of Nationwide Mutual
Insurance Company. Nationwide YourLife is a service mark of Nationwide
Mutual Insurance Company.

SOURCE: Nationwide

Nationwide 
Chad Green, 614-677-1679 
greenc28@nationwide.com 
or 
Jeff Whetzel, 614-249-6354 
whetzej@nationwide.com

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