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Butt aficionados can submit their completed brackets online between Monday, August 31 at 12:00 a.m. EDT and Monday, September 14 at 12:00 a.m. EDT. Once the bracket entry period has concluded, voters will be invited to visit Playboy.com and vote up to once daily for the winner of each backside showdown.
Voting will continue for six rounds, and will conclude on Thursday, October 8 at 12:00 a.m. EDT, when the winning behind is chosen by a computer generated system based on user votes, and the bracket winner is announced. In addition to the competition's winner, the first, second and third runners-up will receive free trial memberships to the Playboy Girls Online Club.
"Playboy is excited to work with Bracketeers to create the all new Best Butt Bracket for Playboy.com," said Brittany Brown, direct marketing associate, Playboy. "Following the success of our first project with Bracketeers - the Best Boobs Bracket, which was launched on Playboy.com in March 2009 - we're thrilled to build on the momentum and introduce this fun, new bracket competition."
For complete contest rules and prize details visit playboy.com/butts.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 150 countries on a wide range of consumer products, entertainment locations and retail stores.
About Bracketeers
Bracketeers offers custom built, private label bracket contests that enhance revenue streams, engage audience, generate buzz, and build new audience. The company is rapidly making a name for itself with a growing list of satisfied clients from various industries. Visit bracketeers.com for more information.
SOURCE Playboy Enterprises, Inc.
http://www.playboy.com
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