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The plan is to create a north side version of the highly successful Menomonee Valley, where a huge swath of degraded urban industrial land was reclaimed and put back to good use.
But the 58-acre north side development is a riskier proposition for several reasons, as the Journal Sentinel's Tom Daykin reports. First, it's farther off the freeway. Most successful business parks have direct access, and although there is a good rail link, the businesses that eventually might locate there probably won't be big users of rail. The neighborhood has high rates of poverty and crime. The city is putting up a lot of money up front, with no payoff for at least three or four years.
But the site is close to a large pool of available labor -- and what else can the city do? It's simply not acceptable to leave so much land to waste when development could do so much for the people who live nearby.
Having said that, back to that word: patience. This may take time. And it may take offering the land at deep discount or other incentives to lure developers who have the option of green field sites in the suburbs.
There are limits to what the city should do, as its experience with the highly subsidized Steeltech and some other developments have illustrated. In Steeltech's case, despite $30 million in public and private financing and hefty government contracts, the company failed.
But the city development department must do everything in its power to make the land ready for development as soon as possible and then to market it effectively. The city really has no choice in the matter: It must try to redevelop the site, but it probably will take longer than anyone wants.
Should the city redevelop the Tower Automotive site? To be considered for publication as a letter to the editor, e-mail your opinion to the Journal Sentinel editorial department.
To see more of the Milwaukee Journal Sentinel, or to subscribe to the newspaper, go to http://www.jsonline.com. Copyright (c) 2009, Milwaukee Journal Sentinel Distributed by McClatchy-Tribune Information Services. For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.
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