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The launch today by GeoSentric Oyj (NASDAQ OMX: GEO1V) of the GyPSii Next Generation user interface for Java phones opens up a whole new market of potential GyPSii users, and provides the type of full-colour, seamless and feature-rich user-experience usually only seen on applications for advanced, high-end smartphones.
Using GyPSii on a typical Java handset from leading manufacturers such as Nokia and Sony Ericsson, consumers can quickly and easily create and share with other GyPSii members location-specific content and places. They can also explore their local surroundings for friends, and access information and contact details on nearby points-of-interest -- all from their mobile phone.
To create the enhanced Java UX (user experience), GyPSii drew on its extensive experience developing for smartphone platforms such as Symbian, Windows Mobile, and the iPhone. The result is the type of visually attractive, rich end-user experience, more typically seen on advanced, high-end devices, now available on a Java handset. GyPSii is also pre-loaded on a range of handsets from Samsung, LG and Garmin giving it unrivalled market reach.
Commenting on the launch of the new UX, GeoSentric Executive Chairman and CEO Dan Harple said, "With the next gen interface, GyPSii continues to set the standard in mobile lifestyle and social networking applications. The many functions and features offered on our platform, together with our support of all leading mobile devices and platforms -- Symbian, Windows, the iPhone and now Java -- make GyPSii the most complete and comprehensive geo-location and digital lifestyle application on the market.
"With GyPSii, the world's mobile users can enjoy a truly mobile digital lifestyle. They can use their device to explore and share their surroundings in new and exciting ways, while also creating a revolutionary new global index of user-generated information and content, for others to connect to and search through, wherever they are in the world."
GyPSii Java is compatible with many Java variations and is available for download directly from the GyPSii website (www.gypsii.com): and also via Nokia's "Ovi" Apps Store and independent mobile download site GetJar (www.getjar.com).
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About GeoSentric Oyj (GyPSii) GeoSentric's GyPSii is the market-leading mobile digital lifestyle application and geo-mobility social networking platform: connecting people, places and communities across networks and devices, with patented technologies for the transfer and publishing of location based information between mobile devices. Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates offices in North America, Europe and Asia Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For more information, visit www.gypsii.com and www.gypsii.com.cn (C) 2009 GeoSentric. All rights reserved.
The GyPSii related marks, images and symbols are the exclusive properties and trademarks of GeoSentric and/or its business units. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.
SOURCE: GyPSii
CCgroup Becky Kiely / Laura Bryant Tel: +44 118 920 7650 E-mail: gypsii@the-cc-group.com
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