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The announcement anchors eXelate's "Data Anywhere" initiative aimed at fueling the growing demand for targeting data in numerous innovative online advertising applications that drive better performance for advertisers. Via eXelate's unique data infrastructure, buyers ranging from ad networks and agencies to publishers and media buying platforms can now gain easy access to demographic, interest and intent targeting data on over 150M U.S. U.V.
"Being able to offer our customers enhanced targeting via eXelate data is a key component in our drive to deliver a high performance video advertising experience. eXelate data allows us to create a more relevant user experience and to drive video campaign performance to a whole new level," says Tod Sacerdoti, CEO of BrightRoll.
Through eXelate's Access+ Partner Program, advertisers and agencies can easily engage the full breadth of eXelate's targeting data, with minimal ramp-up time via partners who have been certified to meet eXelate's technical, business model and privacy requirements. Launching the Program with the top video providers is of unique value to advertisers as eXelate is the only data eXchange to create seamless access to its data specifically to enable better video performance - regardless of the video platform.
"Partnering with the leaders in the online video space provides eXelate with an exceptional opportunity to help advertisers deliver their video messaging in a much more effective manner," said Meir Zohar, Chief Executive Officer of eXelate. "The explosive growth of online video viewing has driven the demand for easy access to data that can fuel more highly refined targeting, and eXelate's Access+ Partner Program ensures these advertiser demands will be met."
"eXelate's diversity, quality of user data, and ease of integration are what attracted us to be a Access+ Video Partner. With their assistance, TidalTV will continue to ensure top performance and delivery of targeted online video campaigns for our advertising partners," says Scott Ferber, Chairman & CEO at TidalTV.
"Our goal is to fuel the growing number of data heavy targeting applications that are enabling a new level of online advertiser performance. To do so we have created a flexible technical architecture and business model that features easy client integration and fluid usage - which is the key to our 'Data Anywhere' initiative. The amazing list of leading video partners - all with different data demands and infrastructures that we have been able to partner with - is a true testament to the power of our initiative," added Mr. Zohar.
As part of the "Data Anywhere" initiative, eXelate plans to announce several additional Access+ Partners in the next few weeks that will continue to forge its data dominance as a key part of the growing BT 2.0 movement.
About eXelate:
The eXelate Targeting eXchange is the world's first open marketplace for behavioral targeting data. Through participation on the eXchange, ad networks and agencies (buyers on the eXchange) build an instant behavioral targeting function and optimize their campaign delivery, while publishers (sellers on the eXchange) gain insight on their audience, control over their data distribution, and build a new privacy-friendly income stream. The eXchange includes over 40 top ad networks and dozens of leading publishers, who deliver targeting data on more than 150 million unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and Demographic. For more information please visit http://www.exelate.com.
About BrightRoll:
BrightRoll is the world's largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute "smart video ad campaigns" across the industry's leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll's proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at http://www.brightroll.com.
About TidalTV:
TidalTV is a video advertising optimization and yield management solutions provider. Its AdOSTM technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments. Currently, TidalTV has deployed its technology for online video and is working to expand its reach to all video delivery platforms. Chairman & CEO, Scott Ferber pioneered pay-for-performance internet marketing through superior analytics with Advertising.com, an online advertising network he co-founded in 1998. With TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, and enabling superior advertiser returns, campaign efficiency and publisher yield. For more information visit: http://www.tidaltv.com
Contact info:
Uriah Av-Ron
Email: pr@exelate.com
http://www.exelate.com
Tel.: +972-50-7-427-087
SOURCE eXelate
http://www.exelate.com
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