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According to a release on September 4, the company noted this marks the first of three locations that the McKinneys will open in the Tyler market and the second franchise location in Texas, joining the Einstein Bros. Bagels in Frisco.
"We are thrilled to offer a restaurant that will impress new and longtime Einstein Bros. fans with distinctive menu options and a vibrant dining environment, "said Matt McKinney. "We want to offer the best in quick casual bakery fare to Tyler residents through a brand that has built a great name and strong popularity in cities throughout the country."
"When guests sit down to eat Einstein Bros. food, we want them to taste our innovation in bagels and beyond. We want them to experience the 'wow factor' with each bite," said Jeff O'Neill, chief executive officer and president of Einstein Noah Restaurant Group. "Our new location in Tyler fits in perfectly with our goal to be at the leading edge of what casual bakery guests want."
Experienced restaurateurs with several years of franchise operations under their belts, the McKinneys own four Smoothie King locations in East Texas. Their first Einstein Bros. Bagels location is directly next door to one of their Smoothie King locations.
The new restaurant is the fifth Einstein Bros. franchise location for the brand's parent company, Einstein Noah Restaurant Group, Inc. In addition to the McKinneys three-unit deal, Einstein Noah Restaurant Group has inked 10 other multi-unit franchise agreements to open locations in Jacksonville, Florida, Orange County, California, Northwest Arkansas, Augusta, Georgia, Colorado, Utah and multiple markets throughout Texas. The first franchised location opened in Jacksonville, Florida in Mid-April 2008. Additional openings are slated for late-2009 and beyond.
Einstein Noah Restaurant Group is a company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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