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In detail, the mobile Internet website will provide interactive services like picture information, 3G videos, and wireless Internet games. Moreover, mobile phone users can inquiry the TV program list at any time.
CCTV.com is the official website for China's biggest TV station China Central Television Station (CCTV), which has more than 1.188 billion viewers in China. In addition, the nation's cellphone user base has hit 703 million currently, and 40% of them have surfed online by cellphone. So, the mobile Internet website is in line with the development strategy of new media announced by CCTV.
The cooperation with CCTV.com will strengthen the relationship between TV programs and mobile phone users, said Wang Leilei, CEO of KongZhong.
Source: www.jjxww.com (September 11, 2009)
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