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Duane Reade sold special $1 paper ribbon pinups to benefit the Greater New York City Affiliate of Susan G. Komen for the Cure(R) in its 252 stores throughout the New York metropolitan area during the month of August. The promotion raised $200,000, almost doubling last year's donation of $109,000. This will be combined with a contribution of $130,000 from Duane Reade's Charitable Foundation to support the efforts of Komen Greater New York City and the annual Race. The money raised through the Race will be used to help underwrite New York area community-based breast health programs and national peer reviewed research.
"Duane Reade is part of the fabric of life in New York City, and is proud to be the Local Presenting Sponsor of such an important New York City tradition, the Komen New York City Race for the Cure" said John Lederer, CEO of Duane Reade. "We'd like to thank the New York Metro community - our customers - and Duane Reade employees for helping us raise $330,000 toward finding a cure for breast cancer. By nearly doubling their donation dollars this year, New Yorkers have proven yet again the greatness of this city and its ability to come together for a cause."
"We are very grateful to have the generous support of Duane Reade during these difficult economic times," said Dara P. Richardson-Heron, MD, CEO of Komen Greater New York City. "Breast cancer never takes a holiday and we need to do more than ever right now to support our community. We appreciate Duane Reade's commitment to helping us run breast cancer out of town this year. The Company's pinup program will allow us to fund even more local breast health education, screening and treatment programs next year, which is so necessary in light of budget cuts to the State's Cancer Services Program."
The 19th annual Komen New York City Race for The Cure will be held on Sunday, September 13th in Central Park at 9:00 a.m. The event is the signature fundraiser for Komen Greater New York City. Race registration is open at www.komennyc.org.
The Duane Reade Charitable Foundation was formed in March 2007 and is committed to supporting charitable organizations that promote health and wellness in New York's communities.
A portion of the budget is also reserved to support programs that address local community needs.
About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with the company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, and convenience items for daily life in the City. . . everything for "How I Feel", "How I Look", and "What I Need Now." As of June 27, 2009, the Company operated 253 stores.
About Komen Greater NYC
The Greater New York City Affiliate of Susan G. Komen for the Cure was founded in 1990 and has raised close to $50 million to date. The organization is dedicated to the greater New York City metropolitan area, disbursing up to seventy-five percent of its net income to local programs offering breast health education, screening and treatment in the five boroughs of New York City, on Long Island and in Westchester and Rockland Counties. Twenty-five percent of its revenues fund national peer-reviewed research programs. In 2009, Komen Greater NYC is awarding close to $3.9 million in grants -- more than $2.3 million supports 37 community-based organizations and three hospitals that provide breast health programs to underserved women and nearly $1.3 million underwrites peer-reviewed research projects at the national level.
For more information, visit the Komen Greater NYC website, www.komennyc.org or call 212-293 CURE.
Duane Reade
Diane Zappas
Diane.zappas@fd.com
212-850-5763
SOURCE Duane Reade Inc.
http://www.duanereade.com
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