New ETF Book by Larry Connors - Click here to read more
"First-year university and college students often struggle with their new-found freedom and find themselves in situations where alcohol is readily accessible," said Frances Wdowczyk, Executive Director, Student Life Education Company. "What we want to do is make sure students are armed with information so they can make the responsible choice."
The 2009 campaign focuses on six main communication elements. Each of these elements addresses specific responsible behaviour among university/college students. The campaign approach highlights and celebrates responsible behaviour in each of these areas:
1. Friends (taking care of friends)
2. Safer Sex (watching a friend's drink)
3. Academic (healthy balance between school and play)
4. Designated Drivers (safe and sober driving)
5. Personal Protective Behaviour (eating before drinking)
6. Balancing Finances (good personal financial management)
"Molson's responsible drinking message really speaks to college and university students in a meaningful way," said Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada. "Our partnership with the Student Life Education Company helps us reach these students and ensure that responsible drinking messages have a strong presence on campus."
In addition to posters and merchandise directing students to the interactive website, the campaign also features "tattoos" to demonstrate the long-term impact a choice can have on our life. The website tells a story behind the "tattoo" that corresponds to each of the six messages above and links to a Facebook page. The website allows the viewer to scroll up and down a life-sized person's body to select a "tattoo" that links to a video of a story told by that person.
About The Student Life Education Company
Established in 1986 as BACCHUS Canada, The Student Life Education Company is a registered charity and not-for-profit organization dedicated to saving the lives of Canadian students. The Student Life Education Company consists of three divisions, post secondary division is BACCHUS Canada, high school division is Student Life NOW!, and The Canadian Centre for Social Norms Research. Three divisions with one mission, The Student Life Education Company is the leader in the promotion of healthy decisions on the use or non-use of alcohol and other health issues. This is done by increasing awareness, challenging unhealthy attitudes, and by providing students and student advisors with resources, training, and educational materials
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.
SOURCE: Molson Coors Brewing Company
Student Life Education Company Frances Wdowczyk 416-648-5795 Molson Coors Canada Ferg Devins 416-427-0716
More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index
About TradingMarkets | Contact | Advertise | Careers | Link to Us | Site Map | Help | Terms & Conditions | Privacy Policy | Return Policy | Testimonials | Feedback
The Connors Group, Inc. ("Company") is not an investment advisory service, nor a registered investment advisor or broker-dealer and does not purport to tell or suggest which securities or currencies customers should buy or sell for themselves. The analysts and employees or affiliates of Company may hold positions in the stocks, currencies or industries discussed here. You understand and acknowledge that there is a very high degree of risk involved in trading securities and/or currencies. The Company, the authors, the publisher, and all affiliates of Company assume no responsibility or liability for your trading and investment results. Factual statements on the Company's website, or in its publications, are made as of the date stated and are subject to change without notice.
It should not be assumed that the methods, techniques, or indicators presented in these products will be profitable or that they will not result in losses. Past results of any individual trader or trading system published by Company are not indicative of future returns by that trader or system, and are not indicative of future returns which be realized by you. In addition, the indicators, strategies, columns, articles and all other features of Company's products (collectively, the "Information") are provided for informational and educational purposes only and should not be construed as investment advice. Examples presented on Company's website are for educational purposes only. Such set-ups are not solicitations of any order to buy or sell. Accordingly, you should not rely solely on the Information in making any investment. Rather, you should use the Information only as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments. You should always check with your licensed financial advisor and tax advisor to determine the suitability of any investment.
HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN INHERENT LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING AND MAY NOT BE IMPACTED BY BROKERAGE AND OTHER SLIPPAGE FEES. ALSO, SINCE THE TRADES HAVE NOT ACTUALLY BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFITS OR LOSSES SIMILAR TO THOSE SHOWN.
The Connors Group, Inc.
10 Exchange Place, Suite 1800
Jersey City, NJ 07302
© Copyright 2009 The Connors Group, Inc.
