Video: Rachel Rachel Roy Limited Edition Collection Launches

NEW YORK, Sept 15, 2009 /PRNewswire via COMTEX/ -- JNY | Quote | Chart | News | PowerRating -- Rachel Roy, a division of Jones Apparel Group, Inc. (NYSE: JNY), today announced that a limited edition graffiti collection inspired by Rachel's love of art will be debuting alongside the new Rachel Rachel Roy collection. In collaboration with renowned tag artist SenOne, Rachel has created a vibrant graffiti pattern for a limited edition sportswear, footwear, and handbag collection.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/jonesapparelgroup/39643/

The graffiti collection, consisting of unique, hand-graffitied pieces, is the first in a series of limited edition capsule collections that will merge fashion and art to bring a unique element to the Rachel Rachel Roy brand.

Founder and artistic director Rachel Roy said, "The mix of uptown versus downtown is always interesting and inspiring to me. Through the collaboration with SenOne, we were able to create a wearable piece of art. Being able to offer this limited edition print in clothing, footwear and handbags allows women to create their own, individual look, whether that means being a bit bold and wearing the pieces from head-to-toe or simply adding a shoe or handbag for a touch of print."

Tag artist SenOne said, "Working with Rachel reminds me of hooking up with another tag artist to create a train. You both bring the best of what you do to the table and the results are super cool."

Meet SenOne and hear more about his inspiration and his experience working with Rachel on the limited edition graffiti collection at rachelroy.com.

The new Rachel Rachel Roy collection features affordable contemporary sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores and online at macys.com/rachelroy and rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on Twitter.

About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, footwear under the Dockers Women brand licensed from Levi Strauss & Co., and apparel under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

About Rachel Roy's Collections

Launched in spring 2005, the Rachel Roy New York collection embodies effortless glamour, and is sophisticated with a modern edge. In 2007, Rachel Roy was inducted as a new member to the Council of Fashion Designers of America. The Rachel Roy New York collection is available at Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, rachelroy.com and select specialty stores worldwide. The affordable contemporary Rachel Rachel Roy collection debuted in August 2009 and includes sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy's stores, macys.com and rachelroy.com. For more information, please visit www.rachelroy.com.

Forward Looking Statements

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding the Company's expected financial position, business and financing plans are forward-looking statements. The words "believes," "expect," "plans," "intends," "anticipates" and similar expressions identify forward-looking statements. Forward-looking statements also include representations of the Company's expectations or beliefs concerning future events that involve risks and uncertainties, including:

    --  those associated with the effect of national, regional and international
        economic conditions;
    --  lowered levels of consumer spending resulting from a general economic
        downturn or lower levels of consumer confidence;
    --  the tightening of the credit markets and our ability to obtain credit on
        satisfactory terms;
    --  given the uncertain economic environment, the possible unwillingness of
        committed lenders to meet their obligations to lend to borrowers, in
        general;
    --  the performance of the Company's products within the prevailing
        retail environment;
    --  customer acceptance of both new designs and newly-introduced product
        lines;
    --  the Company's reliance on a few department store groups for large
        portions of the Company's business;
    --  consolidation of the Company's retail customers;
    --  financial difficulties encountered by customers;
    --  the effects of vigorous competition in the markets in which the Company
        operates;
    --  the Company's ability to attract and retain qualified executives
        and other key personnel;
    --  the Company's reliance on independent foreign manufacturers;
    --  changes in the costs of raw materials, labor, advertising and
        transportation;
    --  the general inability to obtain higher wholesale prices for the
        Company's products that the Company has experienced for many years;
    --  the uncertainties of sourcing associated with an environment in which
        general quota has expired on apparel products but litigation and
        political activity seeking to re-impose quotas have been initiated;
    --  the Company's ability to successfully implement new operational and
        financial computer systems; and

    --  the Company's ability to secure and protect trademarks and other
        intellectual property rights.

A further description of these risks and uncertainties and other important factors that could cause actual results to differ materially from the Company's expectations can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2008, including, but not limited to, the Statement Regarding Forward-Looking Disclosure and Item 1A-Risk Factors therein, and in the Company's other filings with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such expectations may prove to be incorrect. The Company does not undertake to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

SOURCE Rachel Roy

http://www.rachelroy.com

More News:   Market Updates | Stock Alerts | All Trading News | Stock Index