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The new technology involves the use of a special material that responds to ultraviolet radiation. The liquid crystal molecules align in accordance with the direction of the radiation, allowing for more precise control compared with conventional LCDs.
The technology enhances the capability to display dark blacks, boosting the contrast ratio by 60 per cent compared with conventional LCD panels to 5,000:1, according to Sharp.
Because the backlight can be used more efficiently, the new technology can lead to a roughly 20 per cent reduction in TV power consumption. And the response time is double that of conventional LCD panels, making the technology well-suited for the development of next-generation high-definition TVs, as well as 3-D models.
Sharp intends to introduce the technology with panels to be produced at its new plant in Sakai that is slated to launch next month, as well as at its Kameyama No. 2 plant in Mie Prefecture.
Contrast and response times are areas in which plasma and OEL (organic electroluminescent) TVs are said to be better than LCDs.
(Nikkei)maz
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