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The news source has said that Cadbury Trick or Treat Mini Rolls will feature blackcurrant jam and vanilla cream.
Cadbury will also offer new Cake Bars in Cinder Toffee and Scary Orange. All Cadbury products will feature the classic purple on pack with seasonal packaging and are individually wrapped.
Kate Flannery, brand manager for Premier Food's seasonal cakes, was quoted as saying: "The Halloween occasion is growing sharply, providing another opportunity for strong sales. This year it will fall on a Saturday, meaning there is an excellent opportunity for Trick or Treating and Halloween parties. To maximize success, retailers should make sure they have their seasonal offerings clearly displayed using secondary display and creative POS where available."
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