Oculus signs new partnership agreement with V&M Industries

Thu. September 17, 2009; Posted: 01:34 PM

Sep 17, 2009 (Datamonitor via COMTEX) -- OCLS | Quote | Chart | News | PowerRating -- Oculus Innovative Sciences, a biopharmaceutical company, has entered into a new strategic partnership with V&M Industries for non-exclusive rights to market Microcyn-based skin and wound care over-the-counter products in the US and Canada while providing Oculus with a significant percentage of those revenues.

V&M Industries will underwrite sales and marketing costs related to the Microcyn-based over-the-counter (OTC) skin and wound care formulations.

Hoji Alimi, founder and CEO of Oculus, said: "The management team at V&M has proven its ability to champion a wide variety of products from concept to profitability in relatively short order. They have built a seasoned marketing team that understands the dynamics of the US over-the-counter space and are prepared to fully invest so as to generate meaningful sales for the Microcyn OTC products.

"This further validates the wisdom of the Oculus business model in which we license key product niches to strong partners who underwrite the costs of product marketing while we share in the revenues. This allows us to maintain our reduced overhead with a focus on our target of cash breakeven by March of 2010."

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