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In addition to browsing and buying, customers can now experience expanded functionality of ae.com from their mobile devices, including Find a Store and Wish Lists. "We know that AE customers are using their mobile devices for everything, from communication to entertainment," said Mike Dupuis, VP of marketing, digital channels. "Mobile commerce is still in its early stages, but as an early adopter of technology and a lifestyle brand, it is important to AEO to be among the first to offer it to customers as another way to interact with our brands." Mobile devices are growing as a means for consumers to access the brands they love, particularly among AE's demographic of 15- to 25-year-olds. Since November 2008, American Eagle Outfitters reported it has had an opt-in SMS texting program in which customers sign up to receive targeted messages about special offers, new product introductions and promotions on their mobile phones. Enabling customers to experience the functionality of the Web site, including commerce, takes the mobile experience to the next level. Customers can look up the store nearest them, complete with a detailed map and directions. They can access Wish Lists from their mobile devices to assist with shopping in the store, or purchase directly from their mobile device. They can also e-mail their Wish Lists directly to a parent, friend or relative. Accessing the AE Web site from a mobile device requires no downloads or special Web address entries. The technology detects when a customer is accessing the site from a mobile device and serves up the appropriate Web experience that is customized for whatever device they happen to be using. ((Comments on this story may be sent to newsdesk@closeupmedia.com)) For full details for AEOS click here.
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