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Today Peter Hartman, president and CEO of KLM, officially got the tour started at Schiphol Airport. The tour is specifically aimed at promoting the KLM brand throughout Europe. KLM establishments in the 30 European cities will be organising local events for their key accounts to coincide with the trucks visit. This will enable them to present KLM's complete range of products and services to their most important markets. The tour makes its first stop in Billund, Denmark and ends in Munich on 7 November.
Erik Varwijk, Executive Vice President Commercial at KLM, sheds some light on the 'Tour of Inspiration': "Especially at a time like this, facing challenging economic times, it is important that our customers experience both our European and intercontinental products. This tour provides a brilliant way to put KLM on the map in no uncertain terms."
It should be noted that KLM will compensate for the bus' CO2 emissions through its CO2ZERO programme. The trucks CO2 emissions were calculated in advance based on the number of kilometres to be covered.
Images can be viewed at www.presslink.nl/klm
CONTACT: Sophia Vanezis, Consolidated PR Tel: +44 (0)207 781 2300 e-mail: klm@consolidatedpr.com Claire Honey, Account Executive, Consolidated PR Tel: +44 (0)207 781 2319 Tel: +44 (0)207 781 2300 Tel: +44 (0)774 019 5467 Fax: +44 (0)207 781 2301 e-mail: claireh@consolidatedpr.com WWW: http://www.consolidatedpr.com
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