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On Monday, September 14, the Augme Mobile AdLife(TM) platform launched a first-of-its-kind mobile marketing campaign to promote the new Home Box Office original series Bored to Death. HBO, www.homeboxoffice.com, the premium television programming subsidiary of Time Warner, offers two 24/7 television services (HBO and Cinemax) to over 38 million U.S. subscribers. In conjunction with the print advertising campaign for Bored to Death, taxicab passengers in New York will learn how to use their mobile phone to easily access information and the video trailer for the show.
HBO worked with Augme Mobile(TM) through Details Magazine, www.details.com, a Conde Nast Publication, www.condenast.com, to augment the print advertising campaign by deploying a mobile marketing tactic through the Clear Channel Communications Taxi Media presence in New York. Passengers in a New York taxicab equipped with Clear Channel back seat video screens will see an on-screen banner advertisement for the show. The ad instructs passengers to use their mobile phone to "Text 'Bored' to 87415" or use their camera phone to scan a unique 2D code. When passengers respond through either 'mobile response' method (text or scan), their phone easily accesses a mobile web experience created for Bored to Death. The mobile site promotes the weekly show time, offers easy access to the promotional video trailer for the show, and allows interested viewers to sign up with their email address for the official Bored to Death newsletter.
The Bored to Death campaign is the first mobile interactive taxi media deployment through Clear Channel Taxi Media. "This campaign leverages the ubiquity of mobile phones with the rare opportunity for down-time in New York, enabling mobile consumers who are literally on the go to interact with the ad during their ride," says Anthony Iacovone, Chief Innovation Officer of Modavox and Founder of Augme Mobile(TM). "The taxi media placement delivers a unique and valuable marketing impression for HBO, and does so in New York -- the very city where Bored to Death takes place."
Bored to Death premiered on September 20, and airs each Sunday at 9:30pm EST on HBO. To learn more about the show and see the latest in mobile marketing before your next cab ride in New York City, just text "Bored" to 87415 from your mobile phone.
About Modavox
Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet radio broadcasting, e-learning and rich media advertising. For more information, please visit www.modavox.com.
Forward-Looking Statements
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This news release was distributed by GlobeNewswire, www.globenewswire.com
SOURCE: Modavox, Inc.
CONTACT: Modavox, Inc. Media Relations 212-710-9379
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