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The Fortune 500 glass-container maker is hoping to collect one ton of recyclable glass from its employees this week at its Levis Park campus -- part of the company's local effort to promote Recycle Glass Week.
The special week, which started out just a year ago and was only Recycle Glass Day, is an attempt by the glass packaging industry to create more awareness about glass recycling.
The Glass Packaging Institute in Alexandria, Va., is the primary sponsor of the recycling effort, and has scheduled 50 events in 22 states related to recycling glass. It staged a kickoff event yesterday in New York that got exposure on NBC's Today Show.
The idea is to promote the return of glass packaging to the original manufacturer to reproduce into a new container, cutting down on the use of raw materials to make it. "Some plants can use 70 percent of recycled glass, along with sand, soda, and limestone to make new glass," said Joe Cattaneo, the institute's president.
The glass packaging industry has set a goal of using 50 percent recycled glass in manufacturing by 2013. It's now at about 29 percent. O-I spokesman Kristie Martin said the glass maker was holding glass recycling promotions at all 21 of its U.S. plants.
Expectations are limited for this first Recycle Glass Week, but Ms. Martin said the company plans to use what it learns this year for bigger promotional efforts in 2010. "Next year, we might try to get the community more involved," she said.
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