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As host, the recently rebranded and relaunched LendingTree highlighted throughout the two-day Lender Summit themes of commitment to growth, diversification and innovation. These tenets were reinforced by a number of specialized breakout sessions and guest keynote speakers including Mt. Everest expedition leader and author John Amatt and Fannie Mae Chief Economist and Vice President Doug Duncan. The Lender Summit addressed a number of LendingTree developments including the company's recent rebrand and relaunch of LendingTree. Tree.com Chairman and CEO Doug Lebda explained the company's overall mission and vision - highlighting a reinvigorated LendingTree brand and a firm commitment to helping consumers tackle all of life's major financial decisions. Lebda also addressed the value of leveraging the Tree.com brand in order to expand into critical consumer categories such as education, insurance and home services. CMO Darren Beck delivered an overview of LendingTree's new array of consumer-facing tools such as MoneyRight, a free personal finance management site, and Mortgage Checkup, a tool that helps consumers determine which mortgage option is most appropriate. Beck also delved into the company's new television ad campaign complemented by its latest multi-channel brand marketing efforts through social media (i.e., Facebook, Twitter, etc.). "The rebrand and relaunch of LendingTree is a significant milestone not just for consumers but also for our lender network," said Beck. "We're generating increased LendingTree brand visibility through our new marketing initiatives - especially in the social media realm, which is an amazing resource for lenders in terms of tapping into new potential. These marketing efforts, along with all of our new consumer tools, become incredibly valuable to our lender network, as they create more LendingTree brand leverage than ever before." LendingTree Exchange President Bob Harris covered a range of LendingTree Exchange's new lender-facing tools including Fixed Filters, Automated Lender Set Up and Canopy, an easy-to-use online portal designed to show lenders where to capture untapped potential loan volume opportunity and maximize overall business performance. Harris also delivered insight into key sales training, certification and education offerings at the disposal of LendingTree network lenders including LendingTree University. Rounding out the Summit, Fannie Mae Chief Economist and Vice President Doug Duncan provided an insider's perspective on future trends within the housing and mortgage industry. In addition to industry discussion, the Summit also featured author and Mt. Everest expedition leader John Amatt. Recalling incredible experiences of leadership, teamwork and overcoming adversity, Amatt drove home themes of taking measured risk and embracing the unknown with optimism - ideals that resonated with all Summit attendees. "From our perspective, the Lender Summit was a huge success, packed with informative speakers, high-impact breakout sessions and an incredible energy level," said Harris. "The Summit not only lets us update our lender network on key LendingTree strategies and initiatives, but it also gives our partners the opportunity to provide feedback and network with each other to share best practices and identify ways to generate profitable growth together." About LendingTree, LLC LendingTree, LLC is the nation's leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 25 million requests for loans online and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgage home loans, refinance mortgage loans, home equity loans & lines, auto loans, personal loans and credit cards via www.lendingtree.com and 800-555-TREE. Launched in 1996 with headquarters in Charlotte, N.C., LendingTree also owns and operates LendingTree Loans (SM), GetSmart.com, RealEstate.com, Tree.com and HomeLoanCenter.com. LendingTree, LLC is a subsidiary of Tree.com, Inc. (Nasdaq: TREE).
Company Contact Agency Contact
Bob Harris Dave Clarke
President, LendingTree Exchange Resound Marketing
bob.harris@lendingtree.com dave@resoundmarketing.com
(704) 943-8003 609-279-0050 x105
SOURCE LendingTree, LLC http://www.lendingtree.com For full details for TREE click here.
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