NEC Electronics America and Option Take the Guesswork Out of Next-Generation Mobile Internet Device Design with New Reference De

SANTA CLARA, Calif., Sep 23, 2009 (BUSINESS WIRE) --
NELTY | Quote | Chart | News | PowerRating -- NEC Electronics America, Inc. today announced the availability of a
robust and easy-to-implement reference design blueprint for Intel's next
generation Mobile Internet Device (MID) and Smart Phone platforms,
codenamed "Moorestown." Using NEC Electronics' power management IC
(PMIC) solution (codenamed "Briertown") and global wireless technology
leader Option's GTM501L wireless module, the companies worked closely
together to develop and validate the industry's first solution that will
help to accelerate PMIC and 2G/3G communications module integration in
Moorestown MID designs. In support of the reference design blueprint,
the companies will provide extensive design assistance and collateral to
support customers developing MIDs with the Moorestown platform.

"NEC Electronics America and Option developed this reference design
blueprint to provide MID designers the solutions and support needed to
get to production quickly and easily," said Tim Nguyen, general manager,
Custom SOC Solutions Strategic Business Unit, NEC Electronics America.
"The new reference design blueprint from NEC Electronics America and
Option has been proven to work in the MID form factor and has been
validated over numerous voice- and data-use cases. Utilizing this
reference design blueprint will greatly accelerate the PMIC -- 2G/3G
communications module integration process, helping customers get to
market quickly."

"Both NEC Electronics America and Option are leaders in delivering
solutions for the MID market," said Martin Croome, Vice President Global
Marketing at Option. "By applying our individual technology expertise to
a common reference design blueprint, we believe we have developed a
best-in-class solution that meets the power efficiency and space
requirements that are so critical to MID designers."

Robust MID Reference Design Blueprint Minimizes Power Consumption and
Board Space

Developed in conjunction with Intel, the NEC Electronics PMIC solution
combines power management, logic and user interfaces, plus audio and
voice communications functions to maximize battery life, support high
levels of integration and minimize board space for Internet and cellular
network access, multimedia playback, navigation, gaming, social
networking and other Web 2.0 and real-time Web applications.

Created specifically for ultra-mobile devices, the Option GTM501 series
products are a radical evolution of the embedded high-speed broadband
Internet access module. The small module is delivered in a
space-efficient LGA package with optimum heat dissipation
characteristics for small and thin devices. In HSUPA mode, the module
delivers up to 5.76 megabits per second (Mbps), and in HSDPA mode, it
delivers up to 10.2 Mbps. It is also multimode for high-speed data
access and backward compatibility, and features 3GPP Type III Advanced
Receiver Technology on three UMTS bands--for increased reliability in
weak signal areas. And due to triple-band 3G and quad-band 2G support,
the GTM501 series can be used anywhere in the world.

The combination of the NEC Electronics' Moorestown PMIC solution and the
GTM 501L 3G module as the wireless modem provides several advantages for
designers developing a MID based on the Intel Moorestown platform.

--
The PMIC solution provides all the power rails necessary to fully
operate the wireless module in a tested bundle.

--
The PMIC provides a 32 kilohertz (kHz) clock to support the wireless
module's sleep features.

--
The PMIC offers a full-featured audio codec/front-end to support the
voice functionality of Option's modem.

Leadership in Power Management ICs

For more than 15 years, NEC Electronics has developed highly integrated
PMICs that have been adopted broadly for use in portable
consumer-electronics devices, including cell phones. As a technology
leader with a world-class PMIC line developed in one of the most
advanced mixed-signal process nodes available (150 nm), NEC Electronics
remains committed to providing support for leading-edge, highly
integrated PMIC solutions. More information can be found at http://www.am.necel.com/pmd/pmics.html.

Availability

The advanced MID communications reference design blueprint is available
now for customers developing next-generation ultra mobile devices using
Intel's Moorestown platform. The Moorestown PMIC solution is available
from NEC Electronics (www.am.necel.com/pmic),
and the GTM501 series is available from Option (www.option.com).

About NEC Electronics America, Inc.

NEC Electronics America, Inc., headquartered in Santa Clara, California,
is a wholly owned subsidiary of NEC Electronics Corporation (TSE:6723),
a leading provider of semiconductor products encompassing advanced
technology solutions for the broadband and communications markets;
system solutions for the mobile, PC, automotive and digital consumer
markets; and multi-market solutions for a wide range of consumer
applications. NEC Electronics America offers local manufacturing in
Roseville, California, and the global manufacturing capabilities of its
parent company. In the Americas, NEC Electronics America markets and
sells industrial-type active-matrix LCD modules from NEC LCD
Technologies, Ltd., a global leader in innovative display technologies.
More information about the products offered by NEC Electronics America
can be found at http://www.am.necel.com.

SOURCE: NEC Electronics America, Inc.

NEC Electronics America, Inc. 
Denise Garibaldi, 1-408-588-6620 
denise.garibaldi@am.necel.com 
or 
Porter Novelli 
Jessica Kerr, 1-415-975-2213 
jessica.kerr@porternovelli.com

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