SONY MUSIC ENTERTAINMENT PUMPING UP ANIME BUSINESS IN JAPAN

Posted on: Wed, 23 Sep 2009 23:39:00 EDT


Symbols: SMUTF
TOKYO, Sep 24, 2009 (AsiaPulse via COMTEX) --
SMUTF | Quote | Chart | News | PowerRating -- Sony Music Entertainment (Japan)
Inc. is bolstering production of its original anime works,
creating more TV programs and making a screen debut of an
original film.

With the anime market shrinking, the firm seeks to increase
its library to develop related merchandise and businesses.

Wholly owned subsidiary Aniplex Inc., which thus far has
produced one or two anime programs a year, will release four
next year. A 13-episode story about a military girl will be
aired starting in January, followed by another in April and two
more in July.

Producing an anime program costs 14-15 million yen
(US$153,538-164,505), several million yen more than making
animation based on comics.

Sony Music Entertainment will also bring its original anime
film to theaters next year, with showings planned in more than
10 cities.

The company sees new anime works as "a perfect opportunity"
to create breaks for up-and-coming musicians under its label,
says an official.

(Nikkei)

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