Seventh Generation Commits to Sustainable Palm Oil

BURLINGTON, VT, Sep 24, 2009 (MARKETWIRE via COMTEX) --
SVNG | Quote | Chart | News | PowerRating -- Seventh Generation, the nation's top brand of family-safe,
environmentally healthy household solutions, has announced a
commitment to obtain 100% of the palm oil used throughout its product
lines from certified sustainable sources by 2012. The company's new
initiative will support responsible producers while adding an
important additional measure of renewability to its best-selling
consumer goods. To mark the launch of the project, Seventh Generation
will host a special panel discussion and live webcast on palm oil
issues Thursday, September 24th.

A crucial component in countless items found in the typical grocery
store -- from foods and drugs to personal care items and detergents --
palm oil is one of the world's most important vegetable oils and a
key ingredient in the plant-based surfactants used by Seventh
Generation's cleaning products. In recent years, however, growing
demand has led to devastating deforestation and rising greenhouse gas
emissions from the felled rainforests of Southeast Asia, and
imperiled the indigenous peoples and endangered species living there.

Over the next two years, Seventh Generation's new program will
identify responsibly managed palm oil sources. Once certified by the
Roundtable on Sustainable Palm Oil, the company will transition all
its purchasing to these new suppliers and create 100% traceable,
environmentally benign palm oil supply chain.

To highlight the project's importance, Seventh Generation is hosting
a special panel discussion on palm oil issues and solutions. The event
takes place from 6:30 to 8:30 pm Thursday, September 24th at the John
Joseph Moakley U.S. Courthouse in Boston, and the public is invited to
join the conversation in person or via live webcast. The panel will
be moderated by Emmy award-winning journalist Simran Sethi and will
feature Jeffrey Hollender, Chairman of Seventh Generation; Michael
Besancon, Senior Global Vice President of Purchasing, Distribution
and Marketing at Whole Foods Market; Leila Salazar-Lopez,
Agribusiness Campaign Director of the Rainforest Action Network; and
special guest Matilda Pilacapio, Papua New Guinea human rights
activist.

"Palm oil is used in more than half of all the products in the
typical supermarket," said Hollender. "But few people are aware of
what this actually means on the ground in the places that produce it.
The hidden costs are enormous, and they can't be allowed to continue.
As one of the larger non-food buyers of a palm oil derivative in the
country, our new sourcing initiative will help jump-start the
sustainable palm oil industry. We also hope it encourages a national
conversation about these issues and creates a model other companies
will follow. Palm oil can be responsibly produced, and that's our
ultimate goal: to make the entire global supply is as low-impact as
possible. That's what we'll be talking about on Thursday as we begin
this work."

Learn More During a Live Webcast

For further information about the live event and to register, please
visit www.seventhgeneration.com/sustainable-palm-oil/boston-event. For
webcast registration please visit
http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=32045.
To learn more about palm oil and Seventh Generation's unique new
purchasing initiative, visit
http://www.seventhgeneration.com/sustainable-palm-oil.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our
products are healthy and safe for the air, the surfaces, the fabrics,
the pets, and the people within your home -- and for the community
and environment outside of it. Seventh Generation also offers
products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and
feminine personal care products, to find store locations, and explore
the company's website visit www.seventhgeneration.com. To read more
about Seventh Generation's corporate responsibility, visit the
Corporate Consciousness Report at:
www.seventhgeneration.com/corporate-responsibility/2008.

Media Contact:
Brandi Thomas
Seventh Generation
802-658-3773 x760
bst@seventhgeneration.com
www.seventhgeneration.com

SOURCE: Seventh Generation

mailto:bst@seventhgeneration.com
http://www.seventhgeneration.com

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