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After the flu outbreak, products like eucalyptus oil, homeopathy medicines and disinfectants like Dettol, liquid hand wash and soaps were in great demand. As a senior official from Reckitt Benckiser, global FMCG company and maker of Dettol, puts it: "Demand for our products in this category has risen 40-45 percent in the past two months in Maharashtra."
After the first few swine flu fatalities, there was a sudden rush to buy personal hygiene products. Kavita Yogesh Kode, owner of a local medical store, said: "Earlier, people did not know much about hand sanitisers. I used to sell one bottle a month. Now, sales are up and I sell about 20 bottles a day." While some local companies have launched new brands of hand sanitisers, others have re-launched their old brands.
Swine flu panic also helped in pushing up sales of several ayurvedic products. After some ayurveda practitioners emphasised that extracts of certain herbs like tulsi, bel ahwagandha etc and burning of camphor may help against the spread of H1N1 virus, demand for these herbs also went up.
Sachin Vetankar, another medical store owner, said: "We have seen a five to six fold increase in the sale of eucalyptus oil. Against a weekly sale of about 3-4 bottles before the outbreak of swine flu, I sold about 50 bottles every day when the scare was at its peak. Now, I sell at least 10 bottles everyday."
In Pune, which saw the highest number of swine flu deaths, the protective N95 and N90 masks were being sold at exorbitant rates in the black market. "Currently, we are selling the N95 mask for Rs 100. But, after the first swine flu death in Pune, these masks were sold at Rs 300-Rs 400 per piece," said a medical store owner.
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