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The WAA will be joining 14 other leading associations in the Digital Advertising space in structuring the debate on the future of Online Measurement. "Web Analytics is an important part of the measurement discussion in Digital Advertising and we are pleased that the WAA has come aboard," commented Andreas Cohen, Chairman of I-COM.
Jim Sterne, Chairman of the WAA, said, "As a discipline, 'Web analytics' lives within the ecosystem of online communication. From acquisition to persuasion and conversion, on through to retention, measuring what people actually do on a website is the end-game in understanding the value of an advertising campaign. We're very pleased to join I-COM at this level of the conversation."
About I-COM:
The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation and understanding, information sharing and working toward consensus on best practices. The next I-COM GLOBAL SUMMIT will be held March 10 - 13, 2010 in Lisbon, Portugal. For more information and registration, please visit our website at www.i-com.org.
About the Web Analytics Association (WAA):
Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. The organization has more than 1,700 members worldwide, representing forty countries and a broad spectrum of expertise.
For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.
Press Contact: I-COM: Simone Droll Email Contact Phone +49 151 230 48 645 WAA: Clare Madden Email Contact
SOURCE: Web Analytics Association
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