Expect to see more purple at the Metrodome with Minnesota Vikings as sole tenant

Fri. September 25, 2009; Posted: 04:15 PM

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Sep 25, 2009 (Pioneer Press - McClatchy-Tribune Information Services via COMTEX) -- CBOU | Quote | Chart | News | PowerRating -- The Minnesota Vikings are taking proactive steps as they prepare to be the sole tenant of the Metrodome starting next year.

The Vikings this morning announced two new partnerships with Caribou Coffee and the Minnesota Army National Guard and unveiled massive signs outside of prominent gates at the Metrodome.

"Our goal is to create the Vikings brand and feel at the Metrodome," said Steve LaCroix, Vikings chief financial officer and vice president of sales and marketing.

The University of Minnesota football team opened TCF Bank Stadium on Sept. 12, and the Twins will open Target Field next baseball season.

The Vikings, meanwhile, have a lease at the Metrodome through 2011 and have struggled to gain any momentum toward a new stadium.

LaCroix insisted efforts to personalize the Metrodome are short-term solutions. But, the Vikings will be aggressive in making the Metrodome look more like the Vikings home than the Twins.

Much of the stadium is painted blue and red, the colors of the Twins, including the seats.

Asked if the seats will be painted purple, LaCroix said, "To switch out the seats is a pretty substantial investment."

LaCroix, however, noted some other ideas, such as potentially painting some large red bolsters outside the Metrodome purple instead of the present red.

"Hopefully, we'll put more purple paint in the Metrodome," he said. "We don't necessarily paint everything purple and gold. We want to bring more of a Vikings look and

feel."

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