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Delivering more than 190 million impressions, the 30-second spots will run through mid-November on HGTV, DIY Network, Food Network, Travel Channel, TLC, The History Channel, MSNBC, A&E and NBC's Today show.
"Our goal is to take our message directly to busy homeowners--including business travelers and working moms--who will appreciate the Schlage LiNK System's many benefits," said Dwight Gibson VP and General Manager, Connected Home Solutions for Ingersoll Rand, the parent company of Schlage. "The system is ideal for business travelers who want to keep an eye on their homes while they are away and working moms who want peace of mind in knowing that their children have arrived home safely from school, to name two scenarios where Schlage LiNK can make a difference."
The Schlage LiNK home-management system, the company noted, gives homeowners 24/7 control from any computer and most Web-enabled cell phones, allowing them to:
- Lock and unlock the door
- Receive email or text alerts when a specific access code is entered on the keypad of a Schlage wireless deadbolt or door lock--up to 19 codes can be assigned
- Keep a 90-day log to keep track of who entered your home at what times and on which days
- Create temporary entry codes for maintenance workers, such as a plumber
- Check a door to see if it is locked, instead of returning home or calling a neighbor
- Program the system to automatically turn on lights when a specific access code is entered into the lock's keypad
- Conserve energy and save on utility bills by remotely controlling temperature with the use of the optional Trane Remote Energy Management Thermostat ($149)
Schlage said it recently concluded summer advertising campaign encompassed online, mobile and search ads through AOL, Yahoo, and Google; print through magazines such as American Way, Real Simple and Working Mother; and spot market ads for radio, TV and Video on Demand (VOD).
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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