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EnticeLabs Closes $2 Million in a Strategic Round of Investment Led by First Advantage

Wed. September 30, 2009; Posted: 09:30 AM
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PROVO, Utah, Sep 30, 2009 (BUSINESS WIRE) -- FADV | Quote | Chart | News | PowerRating -- On the heels of customer wins with Google, Dell and IBM, EnticeLabs, the company leading the online recruitment advertising evolution, today announced it has closed $2M in a strategic round of investment led by First Advantage (NASDAQ: FADV | Quote | Chart | News | PowerRating) in participation with all initial founders and investors, including the founders of Omniture. Neal Bruce, senior vice president of product management for First Advantage's Employer Services segment will join the EnticeLabs Board of Directors.

EnticeLabs is redefining the online recruitment advertising space with its flagship product, TalentSeekr. TalentSeekr is an automated one-stop platform that uses highly targeted ads and advanced data analytics to engage active and passive job seekers in the Web sites and communities where they spend the majority of their time. TalentSeekr also self-optimizes, using principles of genetics, actually changing the appearance and locations of the ads for maximum impact and efficiency. This round of funding will be used to accelerate system development, accommodate higher-than-anticipated sales, and build out the infrastructure warranted by the rapidly expanding client base.

"We were immediately impressed by the EnticeLabs team and the growth and momentum they have achieved in the HR space," said Bruce. "The company is truly changing the game of online recruiting. Their ability to understand the needs of their customers and successfully execute intuitive and innovative solutions gives us great confidence in a solid partnership."

"First Advantage's investment in EnticeLabs is a great testament to the team, the successes we have achieved and the commitment we have to our customers," said EnticeLabs' Chief Executive Officer Ryan Caldwell. "It also shows a belief in EnticeLabs' position as a market leader and innovator. We're pleased to receive the support of First Advantage and look forward to the opportunities for strategic expansion that this funding will afford the company."

About First Advantage

First Advantage's Employer Services segment provides a comprehensive suite of global talent acquisition solutions specifically designed to reduce the time, cost and risk associated with candidate recruiting, applicant tracking, screening, assessments and ongoing retention processes. First Advantage's talent acquisition and applicant tracking systems provide a total solution for managing the hiring process. Powering both salaried and hourly hiring, First Advantage integrates all critical hiring related services on a single platform. Built on flexible technology, the system adapts and grows as needs change. First Advantage applicant tracking supports hiring needs in many languages and culture settings.

First Advantage Corporation (NASDAQ: FADV | Quote | Chart | News | PowerRating) provides innovative products and services that mitigate risk by helping businesses, non-profit organizations and government agencies make more informed decisions. Headquartered in Poway, Calif., the company has employees in 13 countries that support over 90,000 clients globally. More information about First Advantage is available at www.FADV.com.

About EnticeLabs

EnticeLabs designs technology to empower HR departments to recruit top talent. TalentSeekr, the flagship product, is an automated one-stop platform that is redefining the recruiting industry, using targeted ads and advanced artificial intelligence to engage active and passive job seekers in the websites and communities where they spend time. TalentSeekr provides dramatically better results at lower costs than traditional methods, making EnticeLabs the new standard for a growing list of Fortune 1000 companies. For more information, please visit www.enticelabs.com.

SOURCE: EnticeLabs

EnticeLabs 
Heather Kane, 801-860-5263 
hkane@enticelabs.com 
or 
Snapp Conner PR 
Cheryl Snapp Conner or Jamie Kaneko, 801-994-9624 
cheryl@snappconner.com or jamie@snappconner.com
For full details on First Advantage Corp Cl A (FADV) click here. First Advantage Corp Cl A (FADV) has Short Term PowerRatings of 5. Details on First Advantage Corp Cl A (FADV) Short Term PowerRatings is available at This Link.

    


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