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The 18 Direct Sales Reps participating in the 2009 Fall My Vintage Baby Direct pilot program are finding imaginative and fun ways to present the nostalgic children's wear to their customers at in-home trunk shows. The reps are also posting ads in their local school papers, and in catalogs, flyers, directories, and websites, creating a significant grassroots advertising effort.
My Vintage Baby recently placed an ad in Baby Couture magazine to enlist more direct sales representatives. To date, an additional 35 reps in 19 states have joined the My Vintage Baby Direct Sales team for the Spring 2010 season. A number of the new direct reps are boutique owners planning to build their customer base by displaying samples from the full Spring 2010 line in their boutiques, and by holding in-store trunk shows.
The direct sales model is expected to yield an additional 10% or greater in margins, therefore the primary selling focus for the 2010 business model will be through the Direct Sales Rep team. My Vintage Baby will continue to sell to retailers who do not have a Direct Sales Rep in their area. The new Spring 2010 catalogs will be mailed to these retail customers in mid-October. These catalogs will replace participation in trade shows, saving both travel and commission costs.
The My Vintage Baby website has been updated for greater appeal and ease of use. Information describing My Vintage Baby Direct is also now available on the website.
ABOUT MY VINTAGE BABY:
My Vintage Baby is recognized as "a piece of yesterday for the hip child of today." Visit My Vintage Baby Shop Direct for select children's wear and accessories.
This press release contains "forward-looking statements," which are statements related to future, not past, events. These forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential business strategies, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," or "seeks". Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.
SOURCE: My Vintage Baby, Inc.
My Vintage Baby, Inc. Morgan Boatwright, 972-548-9850 ext. 3 Investor Relations invest@myvintagebaby.com
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