Duane Reade introduces own-brand food and beverage items

Thu. October 01, 2009; Posted: 10:24 AM

Oct 01, 2009 (Datamonitor via COMTEX) -- DRD | Quote | Chart | News | PowerRating -- Duane Reade Holdings, a drug store chain, has launched its own exclusive brand of food and beverage items under the DR Delish line.

The retailer has initially introduced 25 new products under the DR Delish line and is looking to expand it to more than 100 by the end of 2009.

DR Delish line of products include all natural and gluten-free trail mixes, vitamin-enhanced teas without artificial colors or flavors, 100% juices, all-natural baked potato crisps with zero cholesterol, and soy snacks made without trans fats, said Duane Reade.

Joe Magnacca, chief merchandising officer of Duane Reade, said: "We know that New Yorkers want and need their drug store to offer convenience and value. But they also want more interesting, unique and high-quality food products and beverages that taste great. We believe we have achieved a fantastic combination of these attributes with our DR Delish line and we are delighted to begin offering it to New Yorkers, a particularly tough audience."

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