The Cheesecake Factory Collects More Than 300,000 Cans of Soup to Support Feeding America and Hunger Action Month

During Hunger Action Month this September, The Cheesecake Factory embarked on the month long coast-to-coast "Drive Out Hunger" Tour(TM). Cheesecake enthusiasts visited the tour stops and received a complimentary slice of Stefanie's Ultimate Red Velvet Cake Cheesecake(TM) when they donated cans of soup for local food banks. The tour visited 30 cities in 30 days, beginning in Los Angeles on September 1 and culminating in Washington, D.C., on September 30. Additionally, on September 30, the "You Dine, We'll Donate"(TM) event allowed guests at all 146 Cheesecake Factory locations to bring in two cans of soup, and 10 percent of their guest checks was donated to local food banks.

"The Cheesecake Factory has been an inspiring partner for Feeding America," said Vicki Escarra, President and C.E.O. of Feeding America. "Their on-going financial support and creative initiatives have energized their guests and employees to do something easy and worthwhile to help relieve hunger in America."

In honor of those who participated in the "Drive Out Hunger" Tour, a unique sculpture made with 30,000 cans of soup generously donated by Campbell Soup Company and constructed in the shape of a slice of Stefanie's Ultimate Red Velvet Cake Cheesecake was unveiled at the Capital Area Food Bank on October 1. Furthermore, to acknowledge everyone who donated cans of soup at a "Drive Out Hunger" Tour event, a special photo mosaic also in the shape of Stefanie's Ultimate Red Velvet Cake Cheesecake has been created on the tour website -- www.TheCheesecakeFactory.com/Share. The photo mosaic is made up of individual photos of those who attended the events, symbolizing that they are part of the "big picture" in the fight against hunger.

"From California to Washington, D.C. and every place in between, we've seen Americans, young and old, all ethnicities, coming together in support of our communities. There were scout groups, church groups, elementary, middle and high school groups, and thousands of our own staff members, all rallying together to support this cause," said David Overton, Founder of The Cheesecake Factory restaurants. "We are touched to see the enthusiasm for combating hunger in America by The Cheesecake Factory guests and staff members nationwide, who have donated these cans of soup in order to make a difference."

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com. "Friend Us" on Facebook at: www.facebook.com/TheCheesecakeFactory or "Follow Us" on Twitter at: www.twitter.com/cheesecake.

About Feeding America (Formerly America's Second Harvest - The Nation's Food Bank Network)

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6063957&lang=en

SOURCE: The Cheesecake Factory Incorporated

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