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Transaction Wireless' wGift will allow AMC's guests to customize their gift card giving experience with personalized mobile and e-mail messaging, including text, recorded audio messages and images, delivered to the recipient in real-time or at a specific time and date in the future. Simply purchase a gift card online and then personalize it for any special occasion (happy birthday, congratulations, holiday, etc.) by adding a personal note via text and voice recording, as well as an image or photo. The personalized gift notification is sent to both the recipient's mobile phone and e-mail address and physical gift cards are mailed to redeem at theatres.
Under this agreement, cardholders can also check card balances on all AMC gift cards via a text message to a balance inquiry short code.
"We're thrilled to offer wGift to AMC and their consumers," said Bruce Springer, Transaction Wireless president and CEO. "AMC has been leading the industry with their gift card programs and this is a great example of them adding value and efficiency for their customers. It's also a very smart business decision, allowing them to create highly targeted and personalized marketing and loyalty programs."
As part of the agreement, AMC will be a part of Transaction Wireless' mobile marketing channel, allowing the company to send customized promotional messages to consumers such as special pricing at specific theatres, exclusive events and more.
"AMC has a long history of industry leadership and innovation - especially with gift cards," said Scott Wall, vice president, national sales, AMC. "By partnering with Transaction Wireless, we're able to integrate and expand our gift card program through online and mobile channels while customizing more compelling promotional messages."
"AMC and Transaction Wireless have created a unique market approach to extending the value of gift card programs for consumers," said Tom Niedbalski, vice president of sales and marketing, Transaction Wireless. "This agreement also enables AMC a new channel and delivery model to create targeted promotions and programs for their loyal customers."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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