JAPANESE MEN GET LEG UP ON SWINE FLU WITH HARUYAMA'S NEW SUIT
HRYMF | Quote | Chart | News | PowerRating -- Leading Japanese menswear clothing
chain operator Haruyama Trading Co. (TSE:7416) will on Saturday
launch a suit that is billed as protecting its wearer from
influenza.
With the suit to cost 52,290 yen (US$583.87) and be sold at
272 group stores nationwide, Haruyama is targeting sales of
50,000 units.
Using a special method, the suit's fibers have been treated
with titanium dioxide, which acts as a photocatalyst.
Photocatalysts are known for breaking down bacteria and for
helping fight against infections, eliminating odors.
Haruyama says the photocatalyst broke down the spreading A
H1N1 swine flu virus and was effective in warding off infection
in in-house testing.
The suits will initially go on sale at a new store to be
opened Thursday in Tokyo's Shinjuku district. Through October
18, it will sell there for just 18,900 yen.
(Nikkei) rw
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