Canon U.S.A. Announces Two New REALiS Multimedia LCOS Projectors with New "Photo Image Mode" for Advanced Color Management

LAKE SUCCESS, N.Y., Oct 06, 2009 (BUSINESS WIRE) --
CAJ | Quote | Chart | News | PowerRating -- Canon U.S.A., Inc., a leader in digital imaging, today
announced the addition of two new projectors to its acclaimed line of
REALiS Multimedia LCOS Projectors, the WUX10 Mark II and SX80 Mark II.
These projectors include a new Photo Image Mode allowing for advanced
color management and adjustments for ambient lighting conditions. This
new mode is ideal for professionals with the most discerning image
quality needs, including those in the fields of photography, education,
engineering and the arts and sciences.

With the introduction of the Photo Image Mode, users can take advantage
of added flexibility to improve the look and feel of images being
projected. The new Ambient Light function allows users to adjust for
lighting conditions by selecting from easy-to-use presets for both the
type of lighting (Tungsten, Fluorescent and Fluorescent H) and intensity
(Low, Medium or High). When selected, these options will automatically
adjust the settings to ensure optimum color reproduction and image
quality. In addition to adjusting for ambient lighting, the Photo Image
Mode allows for fine-tuning of both color levels (intensity of colors)
and color temperature. Similar to the ambient lighting, both of these
adjustments can be made with easy-to-use presets. These new functions
are ideal for users who are displaying content and cannot control the
lighting conditions -- such as educators speaking in classrooms or
photographers showing their work in an art museum/gallery or at a
seminar.

"The emergence of projectors used in the education and photography
fields has grown considerably in the past few years," said Yuichi
Ishizuka, senior vice president and general manager, Consumer Imaging
Group, Canon U.S.A. "With the inclusion of the Photo Image Mode on these
new products, users have added flexibility to fine-tune their projected
images so they closely reflect how they were initially captured."

The new Canon REALiS WUX10 Mark II Multimedia Projector features an
impressive WUXGA 1920 x 1200 native resolution (2.30 megapixels), 3200
lumens of brightness and 16:10 widescreen aspect ratio. This projector
is the perfect solution for the increasing number of professional users
displaying widescreen content as it supports 1080p full high-definition
video (uncompressed) and offers a significantly larger display area than
traditional XGA projectors. Similar to all other REALiS models, the
WUX10 Mark II features advanced LCOS (Liquid Crystal on Silicon)
technology, best known for producing smooth and grid-free images with
fine details and exceptional color reproduction.

The new Canon REALiS SX80 Mark II Multimedia Projector is a
high-resolution SXGA+ 1400 x 1050 (1.47 megapixels) model combining
multiple user-friendly features, such as PictBridge connectivity, with
easy installation and overall affordability. The SX80 Mark II also
delivers 3000 lumens of brightness, a wide selection of video and audio
inputs/outputs (HDMI and DVI included) and advanced LCOS technology.
Whether in the corporate or education fields, this new projector
provides the amazing quality and reliability users have come to expect
from Canon's REALiS Multimedia Projector models.

Additional key features found on both new Multimedia Projectors include:

--
Genuine Canon 1.5x Powered Zoom/Focus Lens for increased resolution
and suppression of lens aberrations

--
10:0 lens offset to reduce the need for tilting and/or keystone
correction

--
RJ-45 Network Port and built-in network interface for centralized
control and monitoring of multiple projector units (both projectors
are also compatible with industry-standard controllers)

LCOS Technology

Realizing high levels of imaging performance, LCOS technology has
garnered considerable attention within the industry. Compared with
devices utilized in projectors employing different types of projection
systems, LCOS panels facilitate the reproduction of exceptionally
high-resolution images free of the "screen door effect," a visual
distraction common to LCD projectors, in which a faint grid pattern
appears over the projected image. In addition, Canon's proprietary AISYS
(Aspectual Illumination System) Optical Engine further enhances the
image quality by maximizing the performance of the LCOS panels and
equalizing light from the projection lamp, delivering high brightness
and deep contrast.

Availability and Warranty Information

The REALiS WUX10 Mark II Multimedia Projector has a suggested list price
of $12,999 while the REALiS SX80 Mark II Multimedia has a suggested list
price of $3,999. Both projectors are scheduled to be available in
October, and are backed by Canon USA's Three-Year Limited Warranty and
its exclusive Projector Protection Program ("Triple P"). Triple P is a
FREE service program that provides a loaner projector of equal or
greater value in the event that a qualifying unit is in need of repair.
Triple P is available on all Canon projector models during the
Three-Year Canon USA Limited Warranty period.*

Free Lamp Offer

In conjunction with this announcement, Canon U.S.A. is also launching a
Free Lamp Promotion which will run from October 1 - December 31, 2009.
During this time, any qualifying end-user who purchases a new REALiS
WUX10 Mark II, REALiS SX80 Mark II, REALiS SX80 or REALiS SX800
Multimedia Projector will receive a FREE lamp by mail -- a $579 retail
value. For more information about this promotion, including complete
terms and conditions, please visit www.usa.canon.com/promotions.

For more information about our full-line of REALiS Multimedia LCOS
Projectors, visit www.usa.canon.com/projectors.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. Its
parent company, Canon Inc. (NYSE:CAJ), a top patent holder of
technology, ranked third overall in the U.S. in 2008+, with global
revenues of US $45 billion, is listed as number four in the computer
industry on Fortune Magazine's World's Most Admired Companies 2009 list,
and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon
U.S.A. is committed to the highest levels of customer satisfaction and
loyalty, providing 100 percent U.S.-based consumer service and support
for all of the products it distributes. At Canon, we care because caring
is essential to living together in harmony. Founded upon a corporate
philosophy of Kyosei -- "all people, regardless of race, religion
or culture, harmoniously living and working together into the future" --
Canon U.S.A. supports a number of social, youth, educational and other
programs, including environmental and recycling initiatives. Additional
information about these programs can be found at www.usa.canon.com/kyosei.
To keep apprised of the latest news from Canon U.S.A., sign up for the
Company's RSS news feed by visiting www.usa.canon.com/rss.

+Based on weekly patent counts issued by United States Patent and
Trademark Office.

Availability, specifications and prices subject to change without
notice. Actual prices are set by the individual dealer and may vary.

All referenced product names, and other marks, are trademarks of their
respective owners.

*Loaner units based on availability. Program subject to change at any
time without given notice. Contact the Canon Customer Support Center at
1.800.828.4040 for complete details.

SOURCE: Canon U.S.A., Inc.

Canon U.S.A. Web site: 
http://www.usa.canon.com 
or 
For sales info./customer support: 
1-800-OK-CANON 
ccenter@cits.canon.com 
or 
Editorial: 
Canon U.S.A., Inc. 
Kevin McCarthy, 516-328-5950 
kmccarthy@cusa.canon.com 
or 
Marcomm Group 
Brian McKernan, 516-829-0404 
bmckernan@marcommgroup.com

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