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"Online panel research is gaining importance, in part, because of the economy," says Vision Critical CEO Angus Reid. "Companies like NASCAR are able to directly connect with their core consumers and drastically reduce research costs - while actually increasing the amount of research conducted."
NASCAR is one in a handful of Vision Critical clients who will be presenting at this week's event, sharing their online panel approach and successes. Their panel, known as the "Fan Council", has created a shift in company culture as it relates to consumer research, as nearly all departments have embraced the community of 12,000 fans. Other panel presentations this week include those from General Motors, WMS Gaming and Virgin Mobile USA. They'll be presenting to delegates from more than 75 leading brands. Vision Critical will also lead online panel presentations, including an introduction to the newest technology in panel research and a discussion of the future of online panels.
Also included in the Panel Summit is the presentation for Vision Critical's "Panel of the Year Award". This will be awarded to the client who does the best job of using their panel to the fullest, with judging based on recruitment strategy, panel health, survey design and execution and panelist engagement and retention techniques. Finalists for the award include Taco Bell, Allure Magazine, NASCAR and Aeroplan.
About Vision Critical
Vision Critical is a global research and technology company specializing in custom online panels, private communities, and innovative online methods. Vision Critical delivers both the technology and full service research to help clients build stronger connections with their customers using interactive surveys, discussion forums and 3D environments.
SOURCE: Vision Critical
Vision Critical Shana Hugh Communications Manager + 1 604 647 6716 shana.hugh@visioncritical.com www.visioncritical.com
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