Diamond Foods Launches Feed Your Fingers Campaign

Tue. October 06, 2009; Posted: 04:00 PM

SAN FRANCISCO, Oct 06, 2009 (BUSINESS WIRE) -- DMND | Quote | Chart | News | PowerRating -- Diamond Foods, Inc. (NASDAQ: DMND | Quote | Chart | News | PowerRating) today announced that it has launched a multi-faceted campaign, Feed Your Fingers, that capitalizes on the growing popularity of finger foods and creates opportunity for all three of the company's trademarks -- Diamond(R), Emerald(R) and Pop Secret(R). The campaign, which will run from October through February, will provide consumers with recipes and simple entertainment tips that can be used when attending or hosting a holiday get-together.

"This campaign is based on consumer insights and can leverage our culinary and snack brands," said Craig Tokusato, Vice President of Marketing. "As economic uncertainty continues, we're providing consumers with recipes and entertainment tips that make cooking and entertaining easier, so when family and friends come together, they're able to spend quality time with one another."

The Feed Your Fingers campaign includes multiple elements aimed at reaching consumers both in-store and at home:

-- Feed Your Fingers sweepstakes for $10,000 or tickets to next year's biggest football game

-- In-store promotional pieces encouraging consumer purchase and participation in sweepstakes

-- A microsite, feedyourfingers.com, that will provide consumers with recipes and entertainment tips

-- Media relations efforts targeting food-oriented online and print publications

Diamond Foods is also teaming up with retail partners to bring recipe and entertainment solutions to consumers around the country. Look for the Feed Your Fingers promotion at your nearest retailer and online at feedyourfingers.com.

About Diamond Foods

Diamond Foods (NASDAQ: DMND | Quote | Chart | News | PowerRating) is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond, Emerald and Pop Secret brands.

Corporate Web Site: www.diamondfoods.com

Consumer Web Sites: www.emeraldnuts.com, www.diamondnuts.com, www.popsecret.com, and www.feedyourfingers.com

SOURCE: Diamond Foods, Inc.

Diamond Foods, Inc. 
Andrew Burke, 415-445-7429 
SVP, Marketing 
aburke@diamondfoods.com 
or 
Bob Phillips, 415-445-7426 
VP, Treasurer & Investor Relations 
bphillips@diamondfoods.com

For full details on Diamond Foods Inc (DMND) click here. Diamond Foods Inc (DMND) has Short Term PowerRatings of 7. Details on Diamond Foods Inc (DMND) Short Term PowerRatings is available at This Link.

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