Pizza Patron Debuts New Design at American Airlines Center

The remodels are part of a major investment the AAC ownership group
has made in 2009 to enhance the visitor experience at the arena and
maintain its position as a leading, world-class entertainment venue.
The new Pizza Patron concessions feature a branded environment
reminiscent of painted exteriors typically found throughout Mexico
and Latin America.

"We are really proud of our new stands and hope visitors enjoy the
updated look," said Andrew Gamm, brand director for Pizza Patron. "Our
brand has always been about celebrating the diversity found within
the Latin life and culture, and the AAC is a perfect place for people
of all backgrounds to experience a little taste of that."

Other upgrades at the AAC include the first and largest 1080
high-definition video replay system of any NBA or NHL facility in the
U.S. In addition, two new massive stadium-size video displays have
been installed at both ends of the arena, and a new 360 degree LED
display surrounds the interior of the arena bowl.

"We love the new look of the six Pizza Patron locations here at the
American Airlines Center," said Joe Skenderian, vice president of
business development for the AAC. "This is yet another example of how
Pizza Patron continues to raise the bar through innovation."

Pizza Patron has experienced positive same-store comparable sales for
each of the first 36 weeks of 2009. The company is optimistic about
the remainder of the year and expects to see continued positive sales
growth.

Since 1986, Pizza Patron has been celebrating the diversity of the
Latin culture and lifestyle in its stores. Today, the company operates
92 stores in six states and plans to have 750 stores nationwide
within a decade. Approximately 93 percent of Pizza Patron restaurants
in the U.S. are owned and operated by franchisees.

About Pizza Patron -- Pizza Patron was founded by Antonio Swad in
1986. Since franchising began in March 2003, the brand has grown from
four locations in Dallas to 92 locations in six states, with more than
40 additional stores under development. Pizza Patron features festive,
Latin-influenced pizza stores that are community-based in
Spanish-speaking or predominately Hispanic neighborhoods. Since 2006,
Pizza Patron has expanded its menu to include new items such as
Patron Dips(TM), Fiesta Wings(TM), BreadStix(TM), QuesoStix(TM) and
Churros. In addition, they successfully rolled-out their LISTA-NOW
READY(TM) pizza program nationally. The
carry-out pizza chain also
features a variety of different store models including DINE-IN,
RAPIDITO(TM) (airports/malls), TIENDITA(TM) (portable mini-store
extension) and their QSP(TM) (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend
of herbs and spices. Only 100 percent mozzarella cheese is used on all
pizzas. X-Large pizzas are offered at prices as low as $6 for cheese
and one topping and $4 for the same medium AMIGO PIZZA(TM). An
X-Large 'La Patrona' deluxe pizza with everything is priced as low as
$8.

For more information, visit http://www.pizzapatron.com/.

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Email Contact

SOURCE: Pizza Patron

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