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Development of hybrids tops Mazda investment plans

Wed. October 07, 2009; Posted: 11:42 AM
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OSAKA, Japan, Oct 06, 2009 (The Yomiuri Shimbun - McClatchy-Tribune Information Services via COMTEX) -- MZDAF | Quote | Chart | News | PowerRating -- Mazda Motor Corp.'s announcement of a large-scale capital increase made it clear its aims to improve its production system of eco-friendly cars.

Hiroshima Prefecture-based Mazda said Monday it would increase capital through a public offering of more than 20 percent of its issued shares and raise as much as 96 billion yen.

Of the 96 billion yen, the automaker plans to spend 60 billion yen on the research and development of eco-friendly cars and vehicles equipped with improved safety features.

A focus of attention in the days ahead will be its strategy of forming alliances with rivals that have taken the lead in the field of eco-friendly vehicles.

The domestic market for new cars is increasingly leaning toward environmentally friendly models, such as Toyota Motor Corp.'s Prius and Honda Motor Co.'s Insight. Such hybrid cars are becoming more affordable and customers are also aided by government tax incentives and subsidies.

The government has cut the car acquisition tax and the car weight tax on new eco-friendly vehicles. In addition, consumers who purchase a new car that fulfills fuel-efficiency and emissions criteria get a rebate of up to 250,000 yen.

Mazda has developed a hybrid model with Ford Motor Co. and put them on limited sale in the United States in 2007, but it has never attempted to mass-produce hybrid cars on its own.

To survive in the competitive car market, Mazda will need to offer a variety of fuel-efficient cars, including hybrids, but it faces too many hurdles to develop the necessary technology alone.

Developing such technology is expensive, and patents on key technologies are already held by Toyota and other rivals.

Meanwhile Ford, which Mazda has previously worked with, has reduced its stake in Mazda from about 33 percent to about 13 percent, as a measure to help it ride out the global financial crisis.

Following Ford's divestment, Mazda reportedly asked Toyota to act as an original equipment manufacturer to provide it with core hybrid technology, such as the motor and control system.

While Toyota sees the demand for its hybrids surpass its production capacity, it reportedly sees some benefits from the proposed tie-up with Mazda. So the tie-up strategy over eco-friendly technology is expected to accelerate.

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