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Offset Alliance will now utilize the carbon emissions calculations developed by TRX's Travel Analytics consulting team to provide businesses and individuals looking to offset the impact of air travel with accurate and reliable emissions data.
"We surveyed the marketplace and found TRX has by far the most thorough carbon emissions calculations for air travel," said Daniel Greenson, President and CEO, Offset Alliance. "For Offset Alliance, this means we can tap into a new market we hadn't previously explored - the travel market. The bottom line is by partnering with TRX, we are able to offset more CO2. The calculations are precise, and they provide the customer with truly meaningful results. We are confident that the decision to work with TRX will really help our business."
"Our proprietary carbon emissions calculations provide unmatched accuracy and completeness and are setting the industry standard for measuring airline carbon emissions," said Shane Hammond, President and CEO, TRX. "As we continue to partner with organizations like Offset Alliance, we further our goals of positively impacting the environment through the deployment of our carbon emissions calculations and technology."
Since launching the TRX Travel Analytics Carbon Emissions Calculator, several carbon reduction/offsetting organizations and other green-minded institutions have subscribed to the service including: Nootrol, Carbon Salon and Piece of Green.
Earlier this year, TRX launched a carbon emissions developer toolkit, powered by TRX's open web services platform. The toolkit provides third-party solution developers with direct access to the robust set of calculations required to accurately assess the carbon footprint of air travel by corporations and individuals. In addition this developer toolkit was made available via a free entry level package, enabling clients to begin using the services with little to no upfront investment.
Recently, the Stockholm Environment Institute (SEI) identified TRX's carbon emissions calculation methodology as being the best currently available in the market today, citing transparency and overall comprehension as key factors. SEI is an independent, international research institute specializing in sustainable development and environment issues.
Also, TRX received the "Best Technology in 2008/2009" ICARUS Award for Airline Carbon Emission measurement technology from the Institute of Travel and Meetings (ITM). ITM is the leading professional body for buyers, managers and suppliers of business travel in the UK and Ireland with over 1,000 members from large corporations, government departments and NGOs, SMEs and travel suppliers.
About TRX
TRX (NASDAQ: TRXI | Quote | Chart | News | PowerRating) is a global leader in travel technology and data services. We develop and host software applications that process data records and automate manual processes, enabling our clients to optimize performance and control costs. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. TRX is headquartered in Atlanta with operations and associates in North America, Europe, and Asia. Please visit the company's Website at www.trx.com
SOURCE TRX, Inc.
http://www.trx.com
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