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Iehab Hawatmeh, CirTran's founder, president and CEO, said that the agreement with PlayBev CEE gives the Budapest-based company exclusive distribution rights for Playboy Energy Drink and Playboy Energy Drink Light in Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia and Turkey.
Mr Hawatmeh added that the agreement also gives PlayBev CEE the right to manufacture the Playboy products in the region, 'taking budget from shipping and putting it into marketing'.
Modroczky Tamas, managing director of PlayBev CEE, said: "The Playboy name is 'magic' in eastern Europe. We are working closely with Iehab Hawatmeh and Play Beverages's marketing experts in the US and Europe to build on the success of this new Playboy-branded product line in our burgeoning marketplace."
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