'KIT deploys video subscription platform for PMT in Russia'

Tue. October 13, 2009; Posted: 06:03 AM

Oct 13, 2009 (DMEUROPE via COMTEX) -- KITD | Quote | Chart | News | PowerRating -- IP-based video enablement technology provider KIT Digital has extended its contract with Personal Media Technology, a division of Sigmalink Investments, and been formally appointed to provide a technology platform for the delivery of video content to customers throughout Russia. The new service, called 'Ovivo,' will be delivered via KIT Digital's "VX" video management platform. Customised and localised to PMT's specifications, the platform will allow Ovivo customers to watch tens of thousands of hours of user-targeted video content in their home using an IP set-top-box. The content will be constantly refreshed by an IP-based video recommendation engine, which will track both viewing habits and demographic data to generate a customised playlist for each end-user, and enable advertisers to deliver personalised ads to their target-audience. Under the terms of the minimum two-year deal, PMT will have the right to deploy the customised KIT VX video management product in other countries and regions around the world, under similar commercial terms. As with all standard KIT contracts, the agreement between PMT and KIT includes an upfront installation fee, ongoing monthly licence fees for the VX system, and fees related to end-customer usage.

Distributed for DMeurope.com via M2 Communications (www.m2.com)

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