Polaroid(R) Brand Ushers in the NEW with the OLD

HONG KONG, Oct 13, 2009 (BUSINESS WIRE) --
PRDCQ | Quote | Chart | News | PowerRating -- Following up on the June announcement that Summit Global Group signed an
exclusive 5-year license agreement for use of the Polaroid Brand
in a number of digital imaging categories, Summit Global today announced
that they have obtained worldwide rights to distribute instant film also
under the Polaroid brand. The exclusive license agreement with
PLR IP Holdings, LLC, the owners of the Polaroid brand, is
expected to generate 1.3 billion in retail sales.

With so much speculation in the media recently about Polaroid
instant photography, Summit Global is proud to announce the re-launch of
instant photography. Strategic relationships with Impossible Project and
ZINK Imaging have been forged to compliment Summit Global's worldwide
activities in order to support this re-launch.

This landmark announcement ushers in the NEW with the OLD and brings
back one of the world's most iconic brands and prepares to once again
capture the hearts and minds of people all over the world.

Summit Global held a media event in Hong Kong today outlining its plans
to bring back instant photography using traditional analog film to
capture not only the people that admire Polaroid but to introduce
a new generation of consumers to the brand. "With significant marketing
effort being applied to instant photography, both with the re-launch of
instant film and through product line expansion of the digital formats
we will introduce the Polaroid Brand to younger consumers and
ready them for a lifetime of Polaroid experiences", says Giovanni
Tomaselli, Managing Director of Summit Global.

Summit Global outlined plans to bring back many of the famous film
formats. "This is the beginning of our instant analog directive that
will span a family of products and return Polaroid to a relevant
industry participant", stated Mr. Tomaselli.

Summit Global highlighted the exciting ZINK (ZERO INK) Technology from
ZINK Imaging with plans to market a full range of instant digital
products to the marketplace. Polaroid had already launched the Polaroid
PoGo(TM) Instant Digital Printer, which uses the groundbreaking
inkless printing technology that fits in the palm of your hand. Using
your mobile phone via Bluetooth or digital camera via USB Cable, you can
print photos seamlessly. "The fact that you can unlock all those photos
from your mobile phone will be a great boost for instant photography",
says Mr. Tomaselli. The Polaroid "TWO", the digital version of the
traditional camera that produces instant digital photos was also
showcased today along with plans to introduce, the Instant Digital
Camera that produces 4" X 3" instant digital photos in 2010.

"Reconnecting consumers to the very soul of the Polaroid brand
through the re-launch of instant photography will stimulate growth
opportunities to diversify into exciting and relevant new product
categories", stated Scott W. Hardy, President of PLR IP Holdings, LLC.

Summit Global is driven to make the Polaroid Brand's future as
exciting as its past -- Starting Now!.

ABOUT THE SUMMIT GLOBAL GROUP OF COMPANIES

The Summit Global Group is a world-wide consortium of leading design,
development and distribution firms for imaging products. Headquartered
in Salt Lake City, and with offices in New Jersey, Boston, Tokyo and
Hong Kong, Summit Global manages the licensing, production and
distribution needs for a global clientele. (www.thesummitglobalgroup.com)

ABOUT POLAROID(R)

Dating back to 1937 Polaroid is one of the most recognized consumer
brands in the world. Best known for pioneering polarized lenses and
instant photography, the Polaroid brand now extends into
flat panel televisions, digital photo frames, digital cameras, an
innovative line of digital instant products and more. Polaroid is
registered trademark of PLR IP Holdings, LLC, a full scale global
licensing and marketing company. (www.polaroid.com)

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6071742&lang=en

SOURCE: Polaroid

PR CONTACT: 
Bonvivant & Bellavita Hong Kong 
Reyna Harilela, +852 3568 4870 
reyna.harilela@bvandbv.com

For full details on (PRDCQ) PRDCQ. (PRDCQ) has Short Term PowerRatings at TradingMarkets. Details on (PRDCQ) Short Term PowerRatings is available at This Link.