RCI and e-Dialog to Present at DMA '09 Conference

BURLINGTON, Mass., Oct 13, 2009 (BUSINESS WIRE) --
GSIC | Quote | Chart | News | PowerRating -- e-Dialog, provider of advanced e-mail marketing services and solutions,
today announced that Phil Brojan, vice president of RCI North America
Marketing, and e-Dialog senior strategist Arthur Middleton Hughes will
present the session, "RCI Gets Relevant: Triggered E-mail Alerts
Increase ROI, Decrease Costs" at 11:15 a.m. (PDT) on Oct. 20 during the
DMA09 Conference & Exhibition at the San Diego Convention Center.

Brojan and Hughes will discuss how RCI uses customer data and
preferences to create relevant, automated e-mail programs that speed up
the vacation planning process for RCI members, resulting in lower
operating costs for the company. The presentation will discuss the
development and execution of RCI's triggered e-mail programs such that
attendees will learn how to apply similar advantageous principles to
their e-mail efforts, as well as how to evaluate their customer
databases for actionable, relevance-enabling information.

"We have been able to harness the power of technology and automation in
our e-mail programs to simplify vacation planning for our members,"
Brojan said. "We are proud to be presenting our successes with e-Dialog,
which has helped us create this cost-effective solution that allows us
to be more focused on our members while enhancing our response and
conversion rates."

RCI is the global leader in vacation exchange, offering week-for-week
and points-based exchange memberships. With more than 4,500 affiliated
resorts in approximately 100 countries, RCI's more than 3.8 million
members have access to numerous vacation exchange opportunities.

About DMA09 Conference & Exhibition

The DMA09 Annual Conference & Exhibition, the Global Event for
Integrated Marketing, is the world's largest gathering of multichannel
marketing professionals. DMA09, which will be held October 17-22 in San
Diego, will feature keynote presentations, educational sessions,
roundtables, case studies, white papers, and research reports. DMA09's
exhibit hall will feature hundreds of exhibiting companies.

About e-Dialog

Established in 1997, e-Dialog is a proven provider of intelligent e-mail
marketing solutions. Through a unique combination of strategic services
and relevance enabling technologies, e-Dialog empowers marketers to take
meaningful action on their data in order to deliver contextually
targeted communications to customers. Some of the world's most
recognized brands, including AirTran Airways, American Eagle Outfitters,
Avis, Boots, British Airways, CBS, Nintendo, the NFL, PETCO, Reuters,
the Royal Bank of Scotland group of companies, and The TJX Companies,
have partnered with e-Dialog to enhance their permission-based e-mail
marketing efforts and maximize long-term customer value.

e-Dialog is one of the only e-mail service providers consistently
recognized by top analyst firms for both outstanding service and
first-class technology. In September 2006, e-Dialog was the first e-mail
service provider to achieve certification for ISO 27001:2005, the global
information security standard. e-Dialog, with offices in Boston, London,
New York, and Seattle, is a wholly owned subsidiary of GSI Commerce Inc.
(Nasdaq: GSIC). For more information, visit www.e-dialog.com.

SOURCE: e-Dialog

e-Dialog 
Jean Borgman, 508-451-5944 
jborgman@e-dialog.com

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